Corporate Strategy

Basic knowledge of business management.

The pedagogical model for this module is designed based on the principles of Universal Design for Learning (UDL), aiming to reduce barriers to learning and promote equity. The strategy is rooted in flexibility: content is presented in multiple formats; active methodologies (such as the flipped classroom and collaborative work) encourage diverse forms of participation, action, and expression; and the connection to real-world management contexts ensures relevance, engagement, and student motivation. This fosters an environment where critical thinking and individual reflection coexist with evidence-based debate and practical application.

OBJECTIVES

O1. To explain the fundamental concepts of strategic management and value-creation mechanisms, linking them to the sustainability of competitive advantage within a globalised context. 

O2. To critically analyse an organisation’s internal and external environments, using diagnostic tools to identify its competitive positioning. 

O3. To apply strategic formulation models to design business and corporate options that respond to technological and market challenges. 

O4. To critically evaluate the results of strategic implementation and the impact of decisions on corporate social responsibility and organisational performance. 

O5. To formulate strategic implementation guidelines and plans that integrate innovative solutions to ensure corporate resilience in the face of globalisation.  

SKILLS TO BE DEVELOPED

CD1. Ability to identify critical variables in the macro and micro-environment, synthesising diagnostics regarding the company’s competitive health. 

CD2. Competence to distinguish between and select different types of strategies (cost, differentiation, focus) appropriate to the organisational context. 

CD3. Capacity to incorporate ethics, social responsibility, and sustainability concerns into the design of the company’s core strategy. 

CD4. Proficiency in defining and interpreting performance indicators to measure the success of the implemented strategy. 

CD5. Mastery of long-term planning logic, demonstrating agility in adapting strategic choices to contexts of uncertainty and technological change.

P1. Principles of Strategy

-P1.1. The concept of competitiveness

-P1.2. Resources, capabilities, and competitive advantage

-P1.3. Global competitive landscape

P2. Strategic Analysis

-P2.1. General environment analysis

-P2.2. Industry analysis

-P2.3. Market and competitor analysis

-P2.4. Internal environment and value chain analysis

-P2.5. Synthesis of analysis and formulation of strategic guidelines

P3. Strategic Orientation

P4. Strategy Definition

-P4.1. Strategic positioning

-P4.2. Generic business strategies

-P4.3. ‘Blue Ocean’ strategy

-P4.4. Creating shared value

-P4.5. Corporate strategy

-P4.6. International strategy

P5. Strategy Implementation, Control, and Evaluation

Continuous Assessment

AC1: Test 1 (30%)

AC2: Test 2 (30%)

AC3: Group Project (40%) – this assessment component provides options regarding the format of the assessment, based on Universal Design for Learning (UDL) principles, to be negotiated with the students.

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Final Assessment

EF1: Exam (100%)

NAO