Base Knowledge
Not applicable.
Teaching Methodologies
The curricular unit is developed in theoretical-practical classes, combining an expository approach to theoretical content, supported by illustrative examples, with discussion and resolution of practical cases.
Teaching-learning methodologies include theoretical exposition, active and participatory methods, guided self-study, in-class demonstrations, individual work, problem-solving exercises, and small group work.
Learning Results
a) Framing
The curricular unit Ethics and Deontology, taught in the 3rd year (2nd semester) of the Bachelor’s Degree in Management and Administration Secretariat, aims to provide students with a structured set of fundamental knowledge for understanding the ethical and deontological dimensions of professional activity.
This unit seeks to meet the educational requirements of a future professional in 21st-century business sciences, highlighting the social, organizational, and human relevance of functions performed in the Secretariat and Advisory area.
At the same time, it intends to contribute to the students’ personal and academic development, fostering critical thinking, ethical reflection, and initiation into scientific research.
A central concern is also raising awareness of the importance of ethical, deontological, human, and social values as the foundation of active citizenship, socially responsible professional practice, and the construction of fairer organizations and societies, prepared to face the ethical challenges associated with competitiveness, progress, and organizational change.
b) Objectives
At the end of the curricular unit, students should be able to:
- Contextualize the ethical phenomenon and understand the main concepts of ethics, deontology, and morality in social, organizational, and professional contexts.
- Recognize the importance of ethical and deontological codes and of ethics in business and organizations.
- Apply theoretical and practical knowledge of ethics to the Secretariat and Advisory area.
- Understand and respect the principles of confidentiality, information security, and professional responsibility.
- Develop oral and written communication skills, including the preparation of academic work with scientific rigor.
- Promote creativity, teamwork, autonomous bibliographic research, and appreciation of scientific and business knowledge.
c) Skills
By attending the curricular unit, students should develop the following skills:
- Understand the ethical and deontological dimension of professional practice in Secretariat and Advisory.
- Apply ethical and deontological principles in professional activity, adopting socially responsible behaviors.
- Internalize and critically use fundamental concepts of ethics, deontology, and morality.
- Demonstrate the ability to analyze and make ethical decisions in concrete professional situations.
Recognize, value, and respect the Code of Ethics of the Secretariat and Advisory profession.
Program
PART I: Introduction and Fundamental Concepts
I.1. General notions of Ethics
I.2. Ethics, morality, and values
I.3. Culture based on ethical values
I.4. General notions of deontology
I.5. Analysis of cases and ethical dilemmas
PART II: Ethics in Professional Activity
II.1. Definitions and objectives
II.2. Codes of ethics and deontological codes: examples from regulated professions
II.3. Importance of codes of ethics and deontological codes in professions and organizations
II.4. Ethical training in public and private institutions
II.5. Business ethics and social responsibility
II.6. The role of public administration and political power in promoting ethics
PART III: Ethics and Deontology in Secretariat and Advisory
III.1. Ethics in the Use of Digital Technologies and Artificial Intelligence (AI) in Secretariat and Advisory
III.2. Ethics and Corporate Social Responsibility in Organizations
III.3. Ethics in Decision-Making in High-Pressure Environments
III.4. Ethics in Intercultural and International Communication
III.5. Ethics in Crisis Management and Organizational Reputation
III.6. Transparency and Integrity in the Administration of Corporate Information
III.7. Ethics and Sustainable Development in Organizations
III.8. Ethics in Leadership and Mentoring within Secretariat and Advisory
III.9. Ethics and Ethical Soft Skills in the Performance of Secretariat and Advisory Professionals: Communication, Empathy, and Responsible Decision-Making
PART IV: Specific Aspects – Case Studies
IV.1. Analysis and discussion of practical cases in the context of Secretariat and Advisory
Curricular Unit Teachers
Ana Paula da Fonseca LopesInternship(s)
NAO
Bibliography
Main References
Aristóteles (2015). Ética a Nicómaco (5.ª ed.). Tradução, prefácio e notas de António de Castro Caeiro. Lisboa: Quetzal Editores.
Almeida, F. (2010). Ética, Valores Humanos e Responsabilidade Social das Empresas. Cascais: Principia.
Becker, C. U. (2024). Business Ethics: Theories, Methods, and Applications (2nd ed.). Routledge.
Borges, M. J. (2015). Secretariado – Uma Visão Prática para Profissionais que Exerçam Funções de Apoio a Órgãos de Gestão (3.ª ed.). Lisboa: Edições Técnicas e Profissionais (ETEP).
Gonçalves, G. (2013). Ética das Relações Públicas. Coimbra: Minerva Coimbra.
Neves, J. C. (2014). Introdução à Ética Empresarial (2.ª ed. rev. e atualiz.). Cascais: Principia.
Neves, M. C. P. (Coord.) (2016). Ética – dos Fundamentos às Práticas. Lisboa: Edições 70.
Oliveira, L. A. (2013). Ética em Investigação Científica – Guia de Boas Práticas com Estudos de Caso. Lisboa: Lidel.
Santos, A. D. (2024). Desafios de Ética Contemporânea. Lisboa: Edições Sílabo.
Complementary References
AA. VV. (2015). Relações Públicas e Comunicação Organizacional – Desafios da Globalização. Lisboa: Escolar Editora.
Almeida, V. (2000). A Comunicação Interna na Empresa. Lisboa: Práxis.
Beirão, I., Vasconcelos, P., Rasquilha, L., Matos, L., Fernandes, A. e Nunes, M. I. (2008). Manual de Comunicação Empresarial. Corroios: Plátano Editora.
Batista, L., Fernandes, J., Boque, N., Reis, D. e Caçola, M. (2013). Gestão do Tempo. Lisboa: Escolar Editora.
Cunha, M. P., Rego, A., Cunha, R. C. e Cabral-Cardoso, C. (2016). Manual de Comportamento Organizacional e Gestão (8.ª ed.). Lisboa: RH Editora.
Dias, M. O. (2004). “Reflexões sobre a ética no quotidiano da profissão”. Gestão e Desenvolvimento, 12, 81–103.
Dias, M. O. (2014). “Ética, organização e valores ético-morais em contexto organizacional”. Gestão e Desenvolvimento, 22, 89–113.
Mercier, S. (2003). A Ética nas Empresas. Porto: Edições Afrontamento.
Neves, J. G., Garrido, M. V. e Simões, E. (2015). Manual de Competências Pessoais, Interpessoais e Instrumentais (3.ª ed.). Lisboa: Edições Sílabo.
Rego, A. (2016). Comunicação Pessoal e Organizacional – Teoria e Prática (4.ª ed.). Lisboa: Edições Sílabo.
Rego, A. e Cunha, M. P. (2019). Que Líder Sou Eu? Manual de Apoio ao Desenvolvimento de Competências de Liderança (3.ª ed.). Lisboa: Edições Sílabo.
Savater, F. (2016). Ética para um Jovem (23.ª ed.). Alfragide: Publicações Dom Quixote.
Singer, P. (2008). Escritos sobre uma Vida Ética. Lisboa: Dom Quixote.
Vieira, A. M. (2014). Técnicas Administrativas e Secretariado (2.ª ed.). Porto: Conselho Profissional de Secretariado.
Vieira, A. M. e Vieira, P. (2014). Um Escritório sem Papel – Gestão Documental e Arquivo. Porto: Conselho Profissional de Secretariado.
Webgraphy
Association of Portuguese Professional Secretaries (APS). Disponível em: https://www.asp-secretarias.pt
Portuguese Association for Protocol Studies (APOREP). Disponível em: https://www.aporep.com