Teaching Methodologies
The UC will be taught using expository classes, with critical participation from students, using relevant materials in the area.
The analysis of current and current information will be used, developing the study of real cases with the elaboration of group work, so that
the teaching-learning methodologies are translated into the following approaches:
– theoretical-expository;
– active;
– participatory; and
– self-study guided by the teacher.
The express methodology makes it possible to monitor students’ training in the areas of study, enhancing their capacity for critical analysis,
integration into the work group, autonomy in performing tasks and abilities to work as a team.
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Learning Results
– Raise awareness of the growing importance of ethics today, as a useful regulator of human relationships
2 – Delimit key concepts of personal ethics for an assertive understanding of the role of each individual in society
3 – Present the importance of social values for active citizenship and socially responsible professional practice
4 – Present the main theories that define the stance of organizations in the economic whole, as a path to responsible leadership
5 – Highlight the advantages of formalizing ethics in the form of codes of ethics and conduct,
6 – Recognize the importance of ethical decisions in organizations, identifying the factors determining the evolution of business practices,
repudiating unethical conduct
To pursue these objectives, student participation is required so that the choice of teaching methodology uses approaches: theoreticalexpository;
active-participatory; self-study guided by the teacher.
Program
Personal Ethics
1.1 The ethical phenomenon today
1.2 Ethics and its social utility
1.3 Sources of ethics
1.4 Object and concept of Morals, Ethics and Deontology
1.5 Values, attitudes and behaviors
2 – Ethics of and in Organizations
2.1 Ethical and corporate social responsibility theories
2.2 From management through ethical culture to responsible leadership
2.3 The role of ethical and conduct codes
2.4 Examples of codes of ethics/codes of ethics of regulated professions and their need
2.5 Ethical decision models
3 – Ethical dilemmas
3.1 Ethical imperative versus legality
3.2 Economic dimension versus ethical dimension
3.3 Social responsibility as a strategy
3.4 Social responsibility and stakeholders
4 – Unethical conduct
4.1 Corruption/favoritism
4.2 Sexual/moral harassment
4.3 Abuse of privileged information
4.4 Use of child labor
4.5 Dominant position in international trade
4.6 Reporting unethical conduct
Internship(s)
NAO
Bibliography
Almeida, F. J. R. (2016). Ética – valores humanos e responsabilidade social das empresas. Princípia.
Bhattacharyya, J., Dash, M. K., Hewege, C., Balaji, M. S., & Lim, W. M. (2021). Social and sustainability marketing: A casebook for reaching
your socially responsible consumers through marketing science. Productivity Press.
Howaniec, H. (2023). Corporate social responsibility and marketing ethics: The effects of value-based marketing on consumer behaviour.
Routledge
Murphy, P. E., Laczniak, G. R., & Harris, F. (2017). Ethics in marketing (2ª ed.). Routledge.
Neves, M. do C. P. (2016). Ética: dos fundamentos às práticas. Edições 70.
Neves, J. C. (2014). Introdução à ética empresarial. Principia Editora.
Rego, A., Cunha, M. P., Costa, N. G., Gonçalves, H., & Cabral-Cardoso, C. (2007). Gestão ética e socialmente responsável. Editora RH.