Teaching Methodologies
The course employs a dynamic, practical approach, incorporating different methodologies:
Interactive Classes: Discussions, debates, and group activities on relevant business topics.
Case Studies: Analysis of real business scenarios to develop problem-solving and decision-making skills.
Simulations: Recreating meetings, negotiations, and presentations to practice real-world skills in a controlled environment.
Group Projects: Preparing business reports and proposals collaboratively, encouraging teamwork and application of technical vocabulary.
Problem-Based Learning (PBL): Identifying business challenges and seeking solutions in English.
Continuous Feedback: Continuous assessment with detailed feedback to improve oral and written communication.
The pedagogical model prioritizes active learning and practical application of content, preparing students for real business contexts.
Learning Results
This course aims to enhance competencies in English applied to business contexts. The objectives include:
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Developing oral and written communication skills for negotiations, presentations, and meetings.
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Expanding specific vocabulary in areas such as finance, marketing, and management.
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Training the ability to analyse and produce complex business documents, such as reports and proposals.
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Fostering intercultural awareness in global business settings.
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Stimulating critical thinking for problem-solving and decision-making in corporate environments.
The teaching methods, including interactive practices, case studies, and simulations, promote integration between theory and practice,
ensuring the development of these skills.
Program
Advanced Business Communication
1.1 Negotiation techniques,
1.2 Persuasive language
1.3 executive presentations.
2) Professional Writing:
2.1 Financial reports,
2.2 Business proposals
3) Specialized Vocabulary:
3.1 Finance
3.2 Marketing
3.3 Market analysis.
4) Interculturality:
4.1 Communication in multicultural contexts and conflict resolution.
5) Grammar revisions
5.1 Verb tenses
5.2 Phrasal verbs
Internship(s)
NAO
Bibliography
Dubicka, I., et al. (2019). Business Partner. Essex: Pearson Education Limited. FT Publishing, Financial Times.
Helm, S. (2010). Market Leader: Accounting and Finance. Essex: Pearson Education Limited, Longman. FT Publishing, Financial Times.
Irvine, M., & Cadman, M. (2003). Commercially Speaking. Oxford: Oxford University Press.
Marks, J. (2012). Check Your English Vocabulary for Banking and Finance. London: Bloomsbury.
Mascull, B. (2017). Business Vocabulary in Use. Cambridge: Cambridge University Press.
MacKenzie, I. (2010). English for Business Studies. Cambridge: Cambridge University Press.
McKeown, A., & Wright, R. (2011). Professional English in Use: Management. Cambridge: Cambridge University Press.
Powell, M. (2018). Dynamic Presentations. Cambridge Professional Skills. Cambridge: Cambridge University Press.
Vince, M. (2010). Advanced Language Practice: English Grammar and Vocabulary. Macmillan.