Base Knowledge
No prior knowledge is required.
Teaching Methodologies
The pedagogical methods used in this course include the existence of theoretical-practical classes, where the aim is to present the themes and illustrate the contents through the discussion of specific cases.
Students are invited to prepare the classes in advance, by carefully reading the bibliography assigned for each point of the program. This previous work is considered essential, in order to awaken the students to the contents to be exposed, to facilitate their learning and improve their final performance. A student who, for whatever reason, is unable to prepare the lessons will jeopardize himself and reduce the performance of the group and the class.
Learning Results
a) Objectives:
General:
- To present Innovation and Creativity under two general perspectives: as an activity and management practice and as an essential factor for the competitiveness of firms in an era of globalization;
- Train committed professionals who are aware of the constant changes and demands of the market, making them aware of the importance and urgency of innovation and creativity in the development and use of new business opportunities;
- Provide students with knowledge related to the innovation process, aligning culture, people and the organization in a creative environment.
Skills to be acquired:
Students must be able to implement models of innovation in organizations and make people and teams more dynamic in their midst, in order to increase creativity and the free generation of ideas. Specifically, students should be able to:
• analyze innovation and technology issues;
• implement creativity and idea generation techniques;
• carry out technological audits.
Program
CHAPTER 1 – The Challenge of Innovation
1. Related Concepts
2. Innovation, Market Technology
3. Innovation Models
4. Types of Innovation
5. Diffusion and Adoption of Innovation
(Teaching time: 6 hours)
CHAPTER 2 – The National and Competitive Context Of Innovation
1- Innovation in Portugal and internationally
2- University-Industry Cooperation
3- The Transfer of Technology and Open Innovation
4- University – Industry – Government Interactions
5- Business Incubators and Academic Entrepreneurship
6- Sources of Innovation: a synthesis
(Teaching time: 3 hours)
CHAPTER 3 – Creativity and Generation of Ideas
1- Creativity
2- Creativity requirements
3- Techniques for generating ideas
4- From creativity to innovation
(Teaching time: 3 hours)
CHAPTER 4 – Innovation Management
1- Strategic Analysis of Innovation and Technology
2- Technology and Competitiveness
3- Mechanisms of access to Technology and Innovation
4- Strategic Alternatives
5- Collaboration Strategies versus Competition Strategies
(Teaching time: 6 hours)
CHAPTER 5 – Innovation and Action
1- New product development
2- Intellectual property and protection of innovation
3- Marketing of innovative products and services
4- Funding innovation
(Teaching time: 12 hours)
Curricular Unit Teachers
Isabel Cristina Costa de Almeida GomesInternship(s)
NAO
Bibliography
Main Bibliography:
Trott, P. (2017), Innovation Management and New Product Development, 6ª ED, Pearson.
Godin, S. (2021), O Processo Criativo, Ideias de Ler.
Drucker, P. (1986), Innovation and Entrepreneurship, Harper.
Sarkar, S. (2010), Empreendedorismo e Inovação, 2ª Ed. , Escolar Editora.
Tidd, J., Bessant, J. e Pavitt, K. (2003), Gestão da Inovação – Integração das mudanças tecnológicas, de mercado e organizacionais, Monitor, Lisboa.
Etzkowitz, H. (2008) The Triple Helix: University – Industry – Government Innovation in action, Routledge, New York.
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York.
Secondary Bibliography:
Marques, J. P. C. (2016) Innovation Management in Modern Organizations: An Evolutionary Approach, in: Jamil, G. L.; Rascão, J. P.; Ribeiro, F. e Silva, A. M. (Eds.), Handbook of Research on Information Architecture and Management in Modern Organizations, Chapter 8, pp. 180-194, IGI Global, USA.
Marques, J. P. C. (2018) Effective Mechanisms for Accessing Technology and Innovation Strategies Why and Who Innovate, How to Innovate?, in Jamil, G., Ferreira, J., Pinto, M., Pessoa, R. e Xavier, A. (Eds) Handbook of Strategic innovation management for improved competitive advantage, Chapter 9, pp. 138-162, IGI Global, USA.
Silva, T.F.P., and Marques, J.P.C. 2020. Human-Centered Design for Collaborative Innovation in Knowledge-basedEconomies. Technology Innovation Management Review, 10(9): 515-526;
Cravo, J. P. C. e Marques, J. P. C. (2019) development of innovation in companies in incubation: the case of Portugal, International Journal of Innovation management, 23(2), 1950018 (17 pages);
Helley, Tom e Littman, Jonathan (2007), As Dez Faces da Inovação: O Poder da Criatividade e da Inovação, editorial Presença, Barcarena.
Harvard Business School Press (2002) Empreendedorismo e Estratégia, Campus, 7ª Ed.
Moreira, Daniel A. E Queiroz, Carolina s. (Org.) (2007) Inovação Organizacional e Tecnológica, Thomson Learning, São Paulo.