Strategy and Competiveness

The Curricular Unity includes theoretical and practical classes. In each class there will be three components [Teaching and learning methodologies (TLM)]:

TLM1. Presentation of a scientific paper on the theme of the class, to foster the discussion of its relevance

TLM2. Theoretical presentation by the lecturer, sharing the main concepts and conceptual models on the topic

TLM3. Assessment, via case or test, to foster the retention of the knowledge by the students

Students will be asked to prepare lessons beforehand, through careful reading of the literature indicated for each chapter of the program.

TLMs therefore integrate theory and practice to ensure the acquisition of strategic skills:

1. Expository and interactive classes: Promote understanding of concepts and models (OA1 and OA2).

2. Case studies: Allow real scenarios to be analysed, linking strategy to organizational practice (OA3).

3. Individual and group work: Encourages critical thinking and strategy development (LO4).

4. Analysis of scientific articles: Enriches research skills and the application of knowledge (LO4).

The learning objectives (LO) of the curricular unity unit are:

LO1. Analyze strategic management as a management practice and as a competitiveness factor in a global context.

LO2. Evaluate the constant changes and demands of the market, demonstrating the importance and urgency of competitive advantages as the fundamental foundation of strategy.

LO3. Apply strategic development concepts aligned with culture, people, structures, products, processes and technology to achieve organizational goals.

LO4. Demonstrate critical thinking and carry out tasks autonomously, applying analysis tools and effective theoretical decision-making models.

Competences/Capabilities (C):

C1. Application of fundamental strategic management concepts (LO1).

C2. Assess the importance of competitive advantages in dynamic markets (LO2).

C3. Plan strategies in line with organizational objectives (LO3).

C4. Develop effective critical thinking and decision-making skills (LO4).

1. Introduction to Strategy

2. Strategic analysis

2.1 External analysis: macro e micro environments

2.2 Internal analysis: resources, capabilities, culture, and stakeholders

3. Strategic choice

3.1 Competitive strategy

3.2 Corporate strategy and diversification

3.3 Innovation strategy and digital transformation

3.4 Innovation and entrepreneurship

3.5 Mergers, acquisitions and alliances

4. Strategy Implementation

4.1 Organizational structures

4.2 Strategic planning, control, and evaluation