Organizational Strategy

The following teaching-learning methodologies (TM) will be used:
TM1 – Dialogued expository methodology
TM2 – Active methodologies for development/preparation and presentation of curricular unit themes

Learning objectives (LO):
LO1. Present organisational strategy as a management activity and practice and as an essential factor of competitiveness;
LO2. Train professionals who are attentive to market changes and demands, sensitising them to the importance and urgency of competitive
advantages as the foundation of strategy;
LO3. Know how to develop organisational strategy, aligning culture, people and structures with strategy, products, processes and
technology.
Competences to be developed (C):
C1. Know the significance of the evolution of the concept of organisational strategy
C2. Understand the relationship between strategic management and competitiveness
C3. Recognise the importance of strategic thinking and planning in an organisation
C4. Be aware of the different existing competitive strategies
C5. Understand the stages of the strategic planning process
Link: LO1 – C1; C2; C3 / LO2 – C3; C4; C5 / LO3 – C4; C5

P1 – Introduction to Organizational Strategy
1.1. The concept of strategy: Objectives, values and performance
1.2. Evolution of strategic thinking
1.3. Strategic thinking and planning
1.4. The strategic management process
P2 – Strategic Analysis and Positioning
2.1. Industry Analysis and its fundamentals
2.2. Analysis of resources and capabilities
2.3. Organizational structure and systems management
2.4. Fundamentals of strategy implementation
P3 – The Competitive Strategy
3.1. Success and dimensions of competitive advantage
3.2. Industry evolution and change strategy
3.3. Innovation management and technology-based industries
P4 – The Corporate Strategy
4.1. Vertical integration and company breadth
4.2. Global markets and multinational companies
4.3. Diversification strategy
4.4. Implementation of corporate strategy
4.5. Strategic alliances, mergers and acquisitions.

NAO