Micro-credential in Artificial Intelligence in Marketing & Sales

This course aims to develop skills applied to the use of Artificial Intelligence (AI) as a strategic tool for value creation in Marketing and Sales. Students are expected to understand key AI concepts and technologies (machine learning, NLP, automation, and predictive analytics), recognize their impact on personalizing the customer experience, and know how to use AI solutions to optimize campaigns, customer segmentation, behavior prediction, and business processes. By the end, students should be able to integrate AI into their marketing and sales strategy in an ethical, sustainable, and results-oriented way

Degree Title or Relevant Professional Curriculum in the area.

Not applicable

Portuguese Language

Develop skills to understand, apply and integrate Artificial Intelligence (AI) technologies in marketing and sales processes, enhancing personalization, operational efficiency and data-driven decision-making.
The student should be able to:
•   Identify opportunities for the application of AI in the different stages of the commercial funnel;
•   Use automation tools, predictive analytics, and generative AI for segmentation, communication, and customer relationships;
•   Critically evaluate the impact of AI on consumer experience and business strategy;
•   Integrate AI solutions into a results-oriented marketing plan.

Not applicable