Micro-credential in Artificial Intelligence in Retail

This course aims to provide students with skills to understand and apply the main tools and techniques of Artificial Intelligence (AI) to the context of modern retail. Students should be able to use data to optimize assortment management processes, dynamic pricing, demand forecasting, customer experience personalization and marketing automation. It is also intended to develop the critical capacity to assess the impact of AI on the digital transformation of the retail sector and on the creation of sustainable value for consumers and businesses.

Degree Title or Relevant Professional Curriculum in the area.

Not applicable

Portuguese Language

To enable students to analyse, plan and optimise operations and strategies in the retail sector through the use of AI technologies.
The student should be able to:
•   Apply machine learning algorithms to demand forecasting and stock management;
•   Use AI to personalize shopping experiences, set dynamic pricing, and optimize campaigns;
•   Integrate AI into CRM, logistics, and customer service processes;
•   Assess the ethical and digital transformation challenges associated with AI adoption in retail.

Not applicable