Base Knowledge
N/A
Teaching Methodologies
The methodological choices will focus on two key educational components:
– Theoretical-practical component – oral presentation oriented to the estimated contents;
– Practical component – study and presentation of works/productions and their authors and work development under the teacher guidance.
Learning Results
1 Acquire theoretical, practical, technical and aesthetic knowledge necessary for visual communication of concepts / ideas.
2 Acquire knowledge about the poster, its stages of development, from presenting the project to completion, taking into account its constituent elements, as well as the principles of composition.
3 Analyse and discuss graphic designs as a strategy for new formulations and concepts.
4 Know how to analyse alternatives in a graphic design project, taking into account the visual message sent to a targeted audience.
5 Develop procedures for collecting, analysing and selecting targeted information for the definition of grounded and creative strategies.
6 Develop, plan and organize graphic designs according to their purpose.
Program
1. Poster
1.1. Poster functions and characteristics
1.2. Message: denotation and connotation, meaning, text-image relations, poster narrative
1.3. Poster elements
2. Principles of composition
2.1. Unity; harmony; simplicity; atmosphere; balance; hierarchy; reading direction; tension
2.2. Areas of attention; optical center.
2.3. “White” areas
2.4. Page, margins, columns, grid: axial relationships, groupings
3. Advertising and social campaigns
3.1. Characteristics of a campaign
3.2. Advertising media: mupis and outdoors, brochures, vehicles, advertising gifts, ads for different media
3.3. Visual rhetoric
4 Signs and signage
4.1 Types of signage: identification, direction, orientation, regulation
4.2 Signage systems: elements and considerations
4.3 Typography, color, symbols
Grading Methods
1. Continuous evaluation
The evaluation will obey the criteria that will be explained in different briefings, according to the following components and weights:
Theoretical and practical (group work and individual project)- 35%;
Practical (group work and individual projects) - 65%.
2. Exam
The exam evaluation will obey the criteria that will be explained in the briefing, according to the following components and weights:
Theoretical component with a 25%;
Practical component with a weight of 75%.
Internship(s)
NAO
Bibliography
Baer, K. (2021). Information Design Workbook, Revised and Updated: Graphic approaches, solutions, and inspiration + 30 case studies. Rockport Publishers
Dabner, D.; Stewart, S. & Vickress, A. (2020). Graphic Design School. Thames Hudson
Kane, J. (2012). Manual dos Tipos. Editoral Gustavo Gili
Laserow, S. (2020). Making Posters. Bloomsbury Visual Arts
Landa, R. (2016). Advertising by Design: Generating and Designing Creative Ideas Across Media. John Wiley & Sons
Lupton, E. (2015). How Posters Work. Cooper Hewitt
Müller, J. & Wiedemann, J. (2017). The History of Graphic Design : 1890-1959 (Vol:1). Taschen
Müller, J. & Wiedemann, J. (2017). The History of Graphic Design : 1960-Today (Vol:2). Taschen
Rendgen, S. & Wiedemann , J. (2020). Information Graphics. Taschen
Van Uffelen, C. (2021). Designing Orientation: Signage Concepts & Wayfinding Systems. Braun Publishing
Victionary (2022). You Are Here 2: A New Approach to Signage and Wayfinding. Victionary