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The teaching and assessment methodologies of the Internship Course Unit were designed to ensure the achievement of the learning
objectives:
Application of theoretical knowledge in real contexts
The methodology focuses on integrating students into professional organizations, allowing them to perform practical tasks under
supervision and promoting the transfer of theoretical knowledge to real-world contexts.
Development of technical and interpersonal skills
Guidance from tutors and independent work in a professional environment enhance technical skills, while organizational dynamics foster
interpersonal abilities such as communication and teamwork.
Fostering critical and reflective thinking
The requirement of a final report and its presentation to a panel encourage critical analysis of the experiences, promoting reflection on
communication processes and observed practices.
Preparation for the job market
The methodologies ensure students are immersed in professional environments, equipping them to meet industry demands and facilitating
their transition into the job market.

Presentation and discussion of the internship report before a panel.
Evaluation based on practical performance, the report, and the student’s critical analysis capacity.

The Internship Course Unit aims to provide students with practical experience that complements the theoretical training acquired throughout
the program. The main objectives are:
Applying theoretical knowledge in real contexts: Encourage students to integrate into professional environments in the field of
communication, enabling the practical application of acquired skills.
Developing technical and interpersonal skills: Enhance abilities such as teamwork, project management, effective communication, and
problem-solving.
Fostering critical and reflective thinking: Stimulate the analysis of communication processes and the critical evaluation of observed
professional practices.
Promoting integration into the job market: Facilitate networking and adaptation to the dynamics of the professional sector.

The content varies according to the organization and internship area but includes:
Introduction to the internship:
Presentation of the host organization and its operational dynamics.
Planning of activities to be carried out during the internship period.
Professional practices:
Producing content for different media formats (press, radio, television, digital).
Collaborating on communication strategies, campaigns, or events.
Managing social media and analyzing digital metrics.
Observation and critical analysis:
Reflecting on the impact of communication practices on the target audience.
Analyzing the relationships between institutional communication and mass communication.
Internship report:
Structuring and writing a final document that synthesizes the experience, including activity descriptions, critical analysis, and conclusions.

• - Internship rules elements - 100.0%

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