Base Knowledge
n/a
Teaching Methodologies
Theoretical-practical classes introducing concepts and tools.
Technical classes focusing on software and animation techniques.
Individual and group projects creating applied graphics.
Assessment:
Individual practical exercises (30%).
Final group project (50%).
Project presentation (20%).
Learning Results
Enable students to create graphic elements for audiovisual applications.
Develop technical skills in design and animation software.
Apply principles of visual communication and graphic identity in multimedia projects.
Program
Fundamentals of Audiovisual Graphics:
Introduction to graphic design for video and television.
Functions of graphic design in audiovisual media: identity, narrative, and aesthetics.
Integration of text and moving images.
Tools and Techniques:
Specialized software (Adobe After Effects, Premiere Pro, DaVinci Resolve).
Visual effects, motion graphics, and 2D/3D animations.
Techniques for graphic composition and video integration.
Audiovisual Design Principles:
Typography and visual hierarchy.
Color palette and color psychology.
Rhythm and graphic synchronization with sound.
Practical Projects:
Creation of intros, animated logos, and graphic elements for television, cinema, or social media.
Multimedia projects integrating graphics and video editing.
Grading Methods
- - Project - 50.0%
- - Frequency - 50.0%
- - Project presentation - 20.0%
- - Individual and/or Group Work - 30.0%
- - Project - 50.0%
Internship(s)
NAO
Bibliography
Block, B. (2020). The Visual Story: Creating the Visual Structure of Film, TV, and Digital Media. Routledge.
Meyer, T. (2012). Creating Motion Graphics with After Effects. Focal Press.
Rabinowitz, L. (2015). Complete Guide to Film and Digital Production: The People and the Process. Routledge.
Kane, J. (2016). A Type Primer. Pearson.
Ruddell, C. (2011). The Art of Motion: Animation Aesthetics. Columbia University Press.
Adobe Creative Team (2023). Adobe After Effects Classroom in a Book. Adobe Press.