Base Knowledge
n/a
Teaching Methodologies
Lectures on theoretical and technical fundamentals.
Practical classes in graphic design and data visualization tools.
Group projects for developing infographics in real-world contexts.
Evaluation
Normal Season:
Individual practical work (40%).
Group project (40%).
Participation and final presentation (20%).
Test: Practical work (50%) and Written Test (50%)
Learning Results
Enable students to create and interpret infographics as tools for visual communication.
Develop skills in information design, emphasizing clarity and communication effectiveness.
Apply graphic design principles and visual storytelling to journalistic and institutional projects.
Program
Infographics Fundamentals:
History and evolution of infographics.
Role of infographics in social communication.
Types of infographics: static, interactive, and animated.
Information Design Principles:
Visual hierarchy and color usage.
Typography and data organization.
Visual storytelling and graphic narratives.
Tools and Techniques:
Design and data visualization software (Adobe Illustrator, Canva, Tableau, among others).
Integration of visual elements: charts, maps, diagrams, and illustrations.
Animation techniques for digital infographics.
Practical Projects:
Development of journalistic infographics.
Creation of institutional and promotional infographics.
Evaluation of the communication effectiveness of the created pieces.
Grading Methods
- - Attendance and Participation - 20.0%
- - Project - 40.0%
- - Individual and/or Group Work - 40.0%
- - Exam - 50.0%
- - Individual and/or Group Work - 50.0%
Internship(s)
NAO
Bibliography
Cairo, A. (2016). The Truthful Art: Data, Charts, and Maps for Communication. New Riders.
Tufte, E. R. (2001). The Visual Display of Quantitative Information. Graphics Press.
Wong, D. M. (2013). The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures.
Norton.
Meirelles, I. (2013). Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information
Visualizations. Rockport Publishers.
Knaflic, C. N. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley.
Steele, J., & Iliinsky, N. (2010). Beautiful Visualization: Looking at Data Through the Eyes of Experts. O’Reilly Media.