Public Relations Planning

N/A

The syllabus will be developed by:

i) expositive theoretical sessions

ii) theoretical/practical sessions to monitor the groups’ work

iii) workshops with active participation from students

Evaluation by frequency: One group work to be presented in the end of the semester, that will weigh 50% of the final grade; two individual components:  a test (that will weigh 25% in the final grad) and participation in workshops and activities that are proposed (that will weight 25% in the final grad).

Evaluation by exam: A written test in the date set by ESEC,that will weigh 50% in the final grade; an individual work (public relations plan), that will weigh 50% in the final grade.

Minimum grade in all components: 7,5.

– Conceive communication actions in consonance with the organization’s goals and publics
– Plan and organize events, manage its implementation, controlling costs and protocol
– Conceive and manage contents for external communication
– Use concepts, paradigms and models of the Public Relations Theory

Part I: Public relations plan – possibilities, frontiers and applications

1. Public relations planning:

a. Range of actions in public relations

2. Event planning

> workshop on event planning

3. CRS communication

a. Environmental communication

b. Communication with the community

> workshop on CSR communication

4. Cultural communication

> workshop case studies analysis

Part II: The making of the public relations plan: specificities of digital communication

a. Contents for digital communication

Continuing Evaluation

- Workshop's Participation - 25.0%

- A individual test - 25.0%

- Individual and/or Group Work - 50.0%

Final Evaluation: 

- A individual test - 25.0%

- Individual and/or Group Work - 50.0%

NAO