Workshop: Effective Relations with Media

N/A

Methodology

Attendance: The course contents are developed through analysis and discussion of themes contained in prograrm and case studies;

Autonomous: Developing a practical continuation of the theme stated at the beginning of the school year and presented orally in the form of a written report.

Students should have understood the workings of the media field and be able to devise and implement media relations strategies. They should perform the following tasks: Writing a press release; Prepare a press kit; Organising a press conference, schedule a visit media / press trips; Writing a publiredaccional (written advertising); Organize meetings with the press; Analyze the different dimensions of the contents of the media; Writing summaries of the press; Organising a press archive, organize a press review.

1.Media Relations: Definitions and Objectives

2. Media Relations: The journalistic field

3. Media Relations: The Media

4. Media Relations: The Instruments

5. Media Relations and Crisis Communication

Continuous evaluation

• Individual and/or Group Work - 45.0%
• Participation in face-to-face sessions - 15.0%
• Individual Test - 40.0%

Final evaluation*

• Individual and/or Group work - 50.0%
• A Knowledge Test - 50.0%

*Evaluation conditions apply in the appeal and special periods. Students who choose the normal exam assessment method must present a first version of the work by the last day of classes and schedule an orientation meeting with the teacher.

NAO