Teaching Methodologies
Project proposal (30%).
Final report (50%).
Oral presentation (20%).
Learning Results
Develop skills in planning and conducting scientific research projects.
Enable students to select appropriate methodologies for research questions.
Foster the practical application of theoretical knowledge to analyze issues related to New Media.
Program
Research Project Planning:
Defining the topic, problem, and research objectives.
Formulating hypotheses or research questions.
Literature review and structuring the theoretical framework.
Research Methodologies:
Qualitative methods: interviews, content analysis, case studies.
Quantitative methods: surveys, statistical analysis.
Mixed methods and their applications.
Project Execution:
Data collection: techniques and tools.
Data organization and analysis.
Preliminary discussion of results.
Project Presentation:
Writing the project report.
Communicating findings in oral and visual presentations.
3. Alignment Between Syllabus and Objectives
The syllabus ensures that students master all stages of the research process, from planning to presenting results, aligning with the course
objectives.
Curricular Unit Teachers
Gil António Baptista FerreiraGrading Methods
- - Project proposal - 30.0%
- - Final report - 50.0%
- - Oral presentation work - 20.0%
Internship(s)
NAO
Bibliography
Bryman, A. (2016). Social Research Methods. Oxford University Press.
Creswell, J. W., & Creswell, D. J. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
Babbie, E. (2020). The Practice of Social Research. Cengage Learning.
Silverman, D. (2020). Doing Qualitative Research. Sage.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students. Pearson.
Flick, U. (2014). An Introduction to Qualitative Research. Sage Publications.
Course: Research Project in Social Communication and New Media
1. Objectives
Develop skills in planning and conducting scientific research projects.
Enable students to select appropriate methodologies for research questions.
Foster the practical application of theoretical knowledge to analyze issues related to New Media.