Nutritional communication and marketing

Marketing and advertising: concepts and models
Strategic marketing planning: marketing strategies and integrated marketing communication tools;
Food consumption trends and consumer behavior;
Food Marketing and its influence on food choices / behaviors;
Nutrition and health claims in the context of food and nutrition marketing;
Regulation of food and nutrition marketing: European context and in Portugal;
Social Marketing in promoting healthy eating habits;
Marketing of health services: branding and management of a health brand;
Ethics in food and nutrition marketing.

NAO