Empreendedorismo e Gestão de Empresas

Not applicable

No classes of any kind will be taught.

Objectives:

To structure and understand the basic principles of management, from the strategic to the operational level in multiple aspects, creating a common domain of knowledge between engineers and managers.

Learning Outcomes:

Structure thinking related to the challenges demanded to the management of organizations according to different management philosophies and the tools associated with them.

Understand the influence of economic, social, technological, and political environments on organizations and their managers.

Understand and apply the main methods of strategic analysis;

Understand marketing and its strategic importance for an organization;

Understand some basic principles of organizational behaviour and their importance for the management of organizations.

Understand the scope of operations management in various aspects and time horizons.

Understand the fundamental concepts of corporate finance.

Understand and apply appropriate tools for developing and evaluating business plans.

Communicate ideas and opinions in a clear and reasoned manner;

Develop the ability to work independently and in groups.

Develop the ability to analyze and solve problems, applying the knowledge acquired.

1. Managers, management and organizations

Organizations and society. Different types of organizations and their stakeholders. Organizational resources. Management and managers. Management functions and levels. Management and the decision-making process. The evolution of management theories and different approaches to organizational problems.

2. Strategic management

Strategic thinking. Vision, mission and objectives. External and internal strategic analysis. Strategic formulation: corporate strategy and business strategy. Implementation and control.

3. Marketing

Market orientation: creating value, satisfying needs, and facilitating exchanges. Markets and their segmentation. The different market players. The marketing mix. Marketing strategy and plan.

4. Human resource management and organizational behaviour.

Human resource management. The levels of organizational behaviour: individual, group, and the organization. Leadership and motivation.

5. Organizational structure

Elements of organizational structure: chain of command, division of labour, degree of centralization and formalization. Types of structure. Organic and mechanical structures. Contingency factors.

6. Financial information

Financial information, general accounting principles and accounting standards. Financial flows in business activity. Financial statements: Balance Sheet, Income Statement and Cash Flow Statement. The time value of money and the economic analysis of investment projects.

7. Operations Management

The scope of operations management and its different time horizons. Tools for planning and managing operations.

8. Entrepreneurship and business venture

Entrepreneurship and the generation of business ideas: value proposition and business model. Business plan.

The final grade, on a scale of 0 to 20, will be obtained exclusively by a final exam, with a minimum mark of 9.5/20.

Alternatively, it may be the result of the contribution of two components components:

- Practical work, to be carried out during the semester: 6 out of 20

• Group work (2 or 3 students) developed during the semester
• Development and planning of a business idea
• Dates and deliverables
  • Business Model Canvas: till 17th october
  • Short business plan (Poliempreende): till 13th december
  • Presentation (Pitch): exam preparation week

- Final exam: 14 marks out of 20

- Any components have a minimum mark of 8,5/20 (42,5%).

NAO