Gestão da Distribuição

Introduction to Marketing

Introduction to management

The following teaching methodologies are used in this course:

1) Verbal methodologies (say), making use of pedagogical resources: exhibition, explanation, and dialogue;

2) Intuitive methodologies (show), making use of pedagogical resources: demonstration, audiovisuals, and written texts;

3) Active methodologies (to do), making use of pedagogical resources: group work, gamification.

4) Methodologies that incorporate technologies in teaching processes: Kahoot!, Mentimeter, etc.

a) Understand the distribution as a marketing variable;
b) Understand how to diagnose advantages and disadvantages of return, typologies and forms of trade;
c) Understand and apply the basic principles of an implantation feasibility study;
d) Understand the importance of value chain management;
e) Apply stock and storage management principles.

I – Introduction to Distribution and Retail

II – The point of sale

– Types of retail stores

– Store location selection

– The elements in store

III – In-Store Communication

IV – Retail Price Management

V – Consumer behavior in retail stores

VI – Shop Animation

– Sales promotions

– Public relations

– Customer service

VII – Retail Operations Management

– Financial dimensions

– Operational dimensions

– Daily point of sale management

– Management of deliveries to customers

– Store Conservation and Maintenance Operations

– Lean Management

VIII – Formulation of the retail strategy and action plan

The periodic assessment:

a) Two individual tests, closed book exam, with a weight of 30% each in the final grade (minimum grade of 8 out of 20 on the first test is required for approval in this assessment modality. The second test has no minimum grade requirement);

b) A group work, with a weight of 20% in the final grade;

c) Mini assignments, weighting 20% of the final grade.

The only justifications for non-attendance accepted are those included in article 39 of the Academic Regulations for the 1st cycle of studies at ESTGOH.

 The assessment by exam:

a) An individual exam, closed book exam, with a weight of 100% in the final grade.

In cases where there are well‑founded suspicions of academic fraud detected during the marking of assessment elements (not in flagrante), an oral exam may be conducted to clarify the facts.

NAO