International Trade

Base Knowledge

Not applicable

Teaching Methodologies

In this curricular unit, the following teaching methods are used:

a) Verbal methods, using exposition, explanation, dialogue, debate and interrogation;

b)  Intuitive methods, using demonstration, audio-visual and written texts;

c) Active methods, using group work and case studies.

Learning Results

Provide students with a set of analytical tools necessary for the explanation of the phenomena of globalization of markets and production that currently characterize the world economy.

Contextualize International Trade as a branch of Economic Theory, and importance of international trade and foreign direct investment as phenomena of the real economy.

Analyze and interpret statistical data on international trade – use of quantitative and qualitative indicators.

Study the main explanatory theories of international trade, i.e. major determinant of the pattern of international trade and the pattern of productive specialization.

Distinguish the different levels of economic integration, comparing the costs and benefit.

Recognize the current challenges for companies in international marketing.

Identify the process and input options in international markets.

Create and control of international marketing programs.

Program

1. Economic circuits

2. Economic relations with the World

3. The Portuguese economy in the context of the European Union 

4. Implementation formula abroad

5. Trade in emerging markets

6. International marketing

Curricular Unit Teachers

Fausto André Primo Frade

Grading Methods

This curricular unit provides the following assessment methods:

a) Periodic assessment;

b)  Assessment by exam.

The periodic assessment comprises the following assessment elements:

a) Two Individual tests, with a weight of 60% in the final grade (30% each);

b)  Individual Assignment, with a weight of 40% in the final grade;

The assessment by exam comprises the following assessment element:

a) Exam, with a weight of 100% in the final grade.


    Internship(s)

    NAO

    Bibliography

    Brito, C. M. e Lencastre, P. (2014). Novos Horizontes do Marketing. Publicações Dom Quixote

    Rodrigues, V. et al. (2009). b-Mercator. Publicações D. Quixote

    Kotler, P. (2010). Marketing 3.0. Actual Editora

    Neves, J. (2019). Introdução à Economia, 9ª edição. Verbo.