Base Knowledge
No basic knowledge is required in this CU.
Teaching Methodologies
The following teaching-learning methodologies will be used:
1. Verbal Methodologies (say) / Intuitive Methodologies (show), Exhibition, Explanation, Dialogue. The Exhibition Methodology, using audiovisual media to explain the programmatic contents.
2. Active Methodologies (do), Case Study. Active Methodology, through the resolution of practical cases and discussion of case studies and scientific articles.
3. Collaborative methodologies, through group work.
Learning Results
The subject matter covered throughout the course encompasses the definition of entrepreneurship goals and entrepreneurial spirit with social responsibility, ranging from the necessary characteristics for developing entrepreneurial capacity to establishing a company, formalizing the idea into a business plan, and the traditional ways of financing entrepreneurship.
This course aims to stimulate students’ entrepreneurial potential, understand the decision-making process and the determinants of business creation, and analyze an investment project’s economic and financial viability. In particular, students should be able to:
– Develop a business plan and assess an investment project’s economic and financial viability.
– Understand business objectives and behaviors.
– Diagnose business opportunities in the market.
– Understand and structure the process of detecting and analyzing business opportunities.
– Understand entrepreneurial skills.
– Evaluate business ideas and models.
– Draft and construct a business plan.
– Develop a business plan and assess an investment project’s economic and financial viability.
– Define criteria for evaluating the potential of a new business and the resources needed to develop and implement it.
– Define a business implementation strategy through the development of a business plan.
– Critically develop an entrepreneurial project.
Program
1. Concepts, theories and processes of entrepreneurship.
1.1. Theoretical approaches to entrepreneurship.
1.2. Entrepreneurship and entrepreneurship.
2 . The entrepreneur.
2.1. The entrepreneurial process.
3. Formulate, implement and manage a business idea.
3.1. The Environment for the Creation and Formulation of the Idea.
3.2. The Idea in the Business Context.
3.3. The Formal Structure of Idea Support.
4 – Business plan.
4.1. The Business Plan Concept.
4.2. The Importance of The Business Plan.
4.3. Business Plan Methodology.
4.4. Elements of a business plan.
4.5. Stages of drawing up a business plan.
4.6. The market and marketing strategy.
4.7. Formalization of the business plan.
4.8. Ways of financing a business.
5. Business Plan Evaluation Criteria.
5.1. Analyse the economic and financial viability of an investment project.
6. From design to company creation.
6.1. The main stages of setting up a company.
Curricular Unit Teachers
Nelson Wei Ki ChangGrading Methods
- - Written test - 70.0%
- - Business plan - 30.0%
- - Work group - 20.0%
- - Written test - 50.0%
- - Business plan - 30.0%
Internship(s)
NAO
Bibliography
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Berg, G. & Pietersma, P. (2015). Os Principais Modelos de Gestão. Actual Editora.
Bhidé, A. (1996). The Questions Every Entrepreneur Must Answer. Harvard Business Review.
Carvalho, L. C. & Costa, T. G. (2015). Empreendedorismo – Uma Visão Global e Integradora. Edições Sílabo.
Casson, M., Yeung , B., Basu, A. & Wadeson, N. (2008). The Oxford Handbook of Entrepreneurship. Oxford University Press.
Costa, H. & Ribeiro P. C. (2007). Criação e Gestão de Micro-Empresas e Pequenos Negócios. (5a Edição). Lidel- Ediçöes Técnicas.
Coulter, M. (2003). Entrepreneurship in action. PrenticeHall.
Cruz, E. (2003). Criar uma Empresa de Sucesso. Sílabo.
Dollinger, M. (2003). Entrepreneurship: Strategies and Resources. Prentice-Hall.
Dornelas, J. (2013). Empreendedorismo: Transformando Ideias em Negócios. LTC.
Drucker, P. (2006). Innovation and entrepreneurship. Collins.
Drucker, Peter (1998). The Discipline of Innovation. Harvard Business Review.
Esperança , J. P. & Matias, F. (2005). Finanças Empresariais. Colecção Gestão & Inovação – Ciências de Gestão, Dom Quixote.
Ferreira, M. , Reis, N. & Serra, F. (2009). Marketing para empreendedores e Pequenas empresas. Lidel.
Ferreira, M. P., Serra, F. R. & Santos, J. C. (2010). Ser empreendedor Pensar, Criar e Moldar a Nova Empresa (2ª Ed.). Edições Sílabo.
Hatten, T. (2003). Small Business Management: Entrepreneurship and Beyond. Houghton Mifflin.
Hisrich, R., Shepherd, D. A., & Peters, M. P. (2014). Empreendedorismo. McGraw Hill.
Marjotti, S. (2007). Entrepreneurship — Starting and Operating a Small Business. Pearson Prentice Hall.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). Wiley.
Portugal, M. N. (2015). Empreendedorismo e Gestão Estratégica. Escolar Editora.
Saraiva, P. (2011). Empreendedorismo. Imprensa da Universidade de Coimbra.
Sarkar, S. (2014). Empreendedorismo e Inovação. Escolar Editora.
Silva, E. S., Monteiro, F. & Resende, M. (2017). Plano de Negócios – Abordagem Estratégica e
Financeira. Vida Económica.
Tidd, J., & Bessant, J. (2009). Inovação e Empreendedorismo. Bookman.
Wheelen, T. & Hunger D.,(2008). Strategic Management and Business Policy: International Edition. (11th Edition). Prentice Hall.