Base Knowledge
Not applicable
Teaching Methodologies
In this curricular unit, the following teaching methods are used:
1. Expository, using audiovisual means to explain the syllabus;
2. Active, through the resolution of practical cases and discussion of case studies and scientific articles;
3. Collaborative, through group work.
Learning Results
At the end of the course, students are expected to be able to:
a) Explain the fundamental concepts of business economics and competitiveness;
b) Recognize, discuss and evaluate a company’s competitiveness;
c) Analyse and discuss the company’s production decisions, recognizing costs;
d) Calculate and analyse the level of concentration of a market, as well as its market power;
e) Identify and analyse the company’s positioning in various market structure situations, namely structures based on the existence ofimperfect information;
f) Analyse the functioning and strategic formation of prices and quantities in specific markets, namely in markets with imperfect information;g) Apply market positioning strategies.
Program
1. Introduction and concepts
2. Business competitiveness. Costs and decision-making
3. Market analysis. Measures of market concentration
4. Game theory
4.1. Quantity selection strategy
4.2. Price selection strategy
4.3. Mergers and takeovers
5. Strategic behavior of companies
5.1. Blocking entry
5.2. Small-scale entry
5.3. Product proliferation
5.4. Product differentiation5.5. Case Studies
Grading Methods
- - Exam, with a weight of 100% in the final grade - 100.0%
- - Test, with a weight of 50% in the final grade - 50.0%
- - Group work, with a weight of 50% in the final grade - 50.0%
Internship(s)
NAO
Bibliography
Belleflamme, P. & Peitz, M. (2015). Industrial Organization: Markets and strategies (2nd edit.). Cambridge University Press.
Ferreira, E., Leitão, J. e Ferreira, J. (2022). Fundamentos de Economia da Empresa, conceitos, decisões e aplicações. Rei dos Livros.
Leão, P. (2011). Economia dos Mercados e da Empresa. Escolar Editora.
Mansfield, E. (2007). Economia Empresarial Teoria, aplicação e casos. Instituto Piaget.
Mata, J. (2011). Economia da Empresa (7.ª edi.). Fundação Calouste Gulbenkian.
Mckenzie, R. (2020). The Economic way of thinking for managers. Cambridge University Press.
Pepall, L., Richards, D. & Norman, G. (2014). Industrial Organization: Contemporary Theory and Empirical Applications (5th edit). WileyBlackwell.
Relvas, A. (2020). Empresas e Competitividade – Desafios. Bnomics.
Varum, C., Valente, H., Resende, J., Pinho, M., Sarmento P. e Jorge, S. (2023). Economia Industrial: teoria e Exercícios (7.ª edi.). Edições Sílabo.