Estratégia e Inovação

Not applicable

In this curricular unit, the following teaching methods are used:

1. Expository, using audiovisual means to explain the syllabus;

2. Active, through the resolution of practical cases and discussion of case studies and scientific articles;

3. Collaborative, through group work.

At the end of the course, students are expected to be able to:

a) To develop concepts inherent to the strategic management process under different theoretical approaches;

b) To carry out the strategic analysis process, using techniques and instruments of analysis and strategic formulation;

c) Establish alternative strategies as a result of the analysis of the external and internal environment;d) Formulate competitive and corporate strategies;

e) Implement, evaluate and control a strategy;

f) To analyze “innovation” as an interactive and dynamic process;

g) Develop creativity skills in business through the co-creation of value;

h) Develop the innovation strategy focusing on the different alternatives in accessing technology and innovation;

i) Develop and launch on the market products, services or processes that result from innovative ideas;

j) Develop high-level transversal skills, as well as critical and analytical thinking while discussing and presenting case studies.

1. The fundamentals of Strategy

1.1. Concepts and approach methodology

2. The nature and process of strategic management: New trends

2.1. Strategic analysis; Analysis of the external and internal environment

2.2. Strategic Suitability – The SWOT Analysis

3. Strategy formulation and content

3.1. Business Strategies and Corporate Strategies

4. Implementation/execution and strategic control

4.1. Implementation models, evaluation and control

5. Innovation Management, Concepts and Challenges

5.1. Concept of innovation, types and drivers of innovation5.2. Innovation Management and the Design Thinking Process

6. Innovation in business models.

6.1. Strategic innovation management

6.2. Creativity and idea generation

6.3. Open /closed innovation

6.4. Co-creation of value through innovation

7. Case studies on disruptive strategies and technological innovation.

7.1. New Technological Perspectives in Design and Development Processes

7.2. Technology as a driver of innovation

• - individual or group work, with a weight of 50% in the final grade - 50.0%
• - Exam, with a weight of 50% in the final grade - 50.0%

• - Test, with a weight of 50% in the final grade - 50.0%
• - Group work, with a weight of 50% in the final grade - 50.0%

NAO