Base Knowledge
Not applicable
Teaching Methodologies
The following teaching-learning methodologies will be used:
1. Expository, using audiovisual means to explain the syllabus; 2. Activates, through the resolution and discussion of practical cases.
Learning Results
At the end of the course, students are expected to be able to:
(1) Understand the factors influencing decisions in an international strategy;
(2) Understand the particularities of international/global markets;
(3) Evaluate the internationalization process;
(4) Analyze international markets and access methods.
Program
a. Internationalization and globalization
b. Born global companies
c. The decision-making process
d. Companies’ strategic options
Grading Methods
- - Conducting an exam with a weight of 100%. - 100.0%
- - A group work (delivery of the written work and discussion / presentation) (weighting of 50%) - 50.0%
- - A test (weighting 50%) - 50.0%
Internship(s)
NAO
Bibliography
Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2020). Global Marketing. Routledge. https://doi.org/10.4324/9780429203343
Annushkina, O. E., & Regazzo, A. (2020). The Art of Going Global. Springer International Publishing. https://doi.org/10.1007/978-3-030-
21044-1
Calvelli, A., & Cannavale, C. (2019). Internationalizing Firms. Springer International Publishing. https://doi.org/10.1007/978-3-319-91551-7
Fuchs, M. (2022). International Management. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-65870-3
Glowik, M. (2020). Market Entry Strategies: Internationalization Theories, Concepts and Cases (3rd ed.). De Gruyter Oldenbourg.