Base Knowledge
N/A
Teaching Methodologies
In this course, two methodological structures will be basically used: exposition with demonstration and / or illustration, analysis and problematization of texts and visual and verbal discourses.The periodic assessment will be made through 1. oral presentation of a paper dealing with a problem chosen by each one, based on proposals presented by the teacher (90%), 2. a report on this presentation (5%) and 3. participation in class (5%)
Learning Results
1. Recognize of the central role of images in the process of cultural construction
2. Understand the role of images in the system of social production and reproduction.
3. Develope critical thinking about the contemporary, from the knowledge acquired about the visual culture
Program
1. Constructionism and the idea of representation.
2. The crisis of representation: endogeny, immanence and self-referentiality of the visual.
3. The Representation of the Other: visual stereotypes.
4. Cases of visual representations: The figuration of the black (masculinity and sexuality) / The representation of others suffering / The representation of the parisian spirit through the photographic image in France in the postwar era/ The representation of current geopolitical tensions in television series (House of Cards, Game of Thrones, Downton Abbey, Homeland, Occupied) / The representation of masculinity.
5. Mental images and representations: how visual media interact with our brain.
6. Culture and visual representations and their relations with the universe of verbal codes.
7. The Representation of Screen Violence and Media Education
Curricular Unit Teachers
Elizângela Costa de Carvalho NoronhaGrading Methods
Synthesis work - 5.0%
Individual and/or Group Work - 90.0%
Attendance and Participation - 5.0%
Internship(s)
NAO
Bibliography
Barthes, R. (1990). A mensagem fotográfica. O óbvio e o obtuso, 11-25.
Campos, R. (2012). A pixelização dos muros: graffiti urbano, tecnologias digitais e cultura visual contemporânea. Revista Famecos, 19(2), 543-566.
Frederico, C. (2010). Debord: do espetáculo ao simulacro. MATRIZes, 4(1), 179-191.
Floch, J. M. (2025). Imagens, signos, figuras-A abordagem semiótica da imagem. Cruzeiro semiótico, 2(1).
Putra, F. E., & Afrilian, P. (2025). Visual culture in social media: A study on the influence of Instagram on aesthetics and youth culture trends. Asian Journal of Media and Culture, 1(1), 40-56.
Serra, P. (1996). Peirce e o signo como abdução.
Silveirinha, M. J. (2021). Comunicação, Representação e Identidade. DE QUE FALAMOS QUANDO DIZEMOS JORNALISMO?, 149.
Sturken, M., & Cartwright, L. (2009). Practices of looking: An introduction to visual culture. New York: Oxford University Press.
SUN, F. (2025). Women’S Images in Digital Visual Culture: Everyday Aesthetics and The Politics of Representation. TPM-Testing, Psychometrics, Methodology in Applied Psychology, 32(3-September), 282-289.
ROCHA, M. E. D. M. (2005). Do “mito” ao “simulacro”: a crítica da mídia, de Barthes a Baudrillard. Galáxia, (10), 117-128.
Van Leeuwen, T. (2005). Introducing social semiotics. Psychology Press.
Williams, A. (2025). Photography, illustration, and the rise of visual culture. Media History in Canada.