Base Knowledge
Not applicable
Teaching Methodologies
Students will be able to choose the modality of continuous assessment or assessment by exam.
Continuous assessment includes preparation of the script and the production dossier (50%)
and video production (50%). Participation in the team’s tasks developed in class is mandatory.
Assessment by exam is done through a written test, with a theoretical part (50%) and practical exercises application (50%).
Learning Results
The Online Informative Content Production curricular unit focuses on the notion of non-linear writing and on elements of user experience in Human-Computer interaction.
This curricular unit explores the use of multimedia integrated in electronic publishing, providing students with the skills to design and develop hypertexts and digital information content.
It is intended to enable students to manage platforms for the dissemination of content on the web and provide basic notions of designing websites/portals/forums for the dissemination of content on the web.
The context of this curricular unit is the new digital multimedia scenario, seeking to provide students with practical tools for: collecting information, producing content for various media, establishing a relationship with the audience and their own content, publishing and managing it in different platforms.
Program
Interactive media
a). Multimedia information – nature, origin, support and categories
b) Navigation and information architecture: multi-platforms
c). Hypertext and hypermedia: writing for the digital
d). Navigability – usability, accessibility and functionality
e). interaction design
f). Content planning: principles of multimedia scriptwriting
Design, content and platforms
a). User centered design
b) Interface Design: the user experience – products and target audience
c). Contents and multiplatforms: publishing supports
content management
a). Content management principles
b) Content management features
c). Platforms: free and commercial software
d). Applications of content management systems
the digital landscape
a). Journalism and social media
b) New sources of information: the phenomenon of crowdsourcing
c) content aggregators
d). Microblogging and the Media
e). Journalism and mobile devices
f). The new audience: user-generated content
g). Virtual communities: building audi.
Grading Methods
Continuing evaluation
Preparation of the script and the production dossier - 50.0%
participation in the team's tasks dvelopped in class - 50.0%
Exam
Written test - theorical part - 50.0%
Written test - practical exercises - 50.0%
Internship(s)
NAO
Bibliography
CARDOSO, Gustavo; ESPANHA, Rita; ARAÚJO, Vera (orgs.) (2009). Da Comunicação de Massa à Comunicação em Rede, Porto, PortoEditora
GILLMOR, Dan (2005), Nós os Media, Lisboa, Presença
KRUG, Steve (2000). Don’t make my think, New Riders Press
MEMÓRIA, Filipe (2006). Design para a Internet, Rio de Janeiro, Elsevier
NOCÍ, Javier Díaz; Aliaga; Ramón Salaverría (2003), Manual de Redacción Ciberperiodística, Barcelona, Editorial Ariel
ORDUÑA, Octavio et al. (2007). Blogs: revolucionando os meios de comunicação, Brasil, Thomson
Fontes complementares
GARRAND, Timothy Paul (2006). Writing for Multimedia and the Web. 3nd ed. Boston: Focal Press
LYNCH, Patrick; HORTON, Sarah (2004). Guia de estilo para a web, Barcelona, Editorial Gustavo Gili
McGOVERN, Gerry; NORTON, Rob; O´DOWD, Catherine (2002). Como Escrever para a Web, Lisboa, Centro Atlântico
MCGOVERN, Gerry, NORTON, Rob e O’DOWD, Catherine (2002). The Web Content Style Guide: An Essential Reference for Online Writers