Teaching Methodologies
The teaching methodologies are fully aligned with the pedagogical model, combining theoretical exposition, active learning and applied work.
Lectures introduce key concepts in Entrepreneurship and Industrial Property as well as Technological Innovation and Development, providing the conceptual framework required for problem analysis and solution design.
Seminar sessions foster experiential and collaborative learning. They include expert talks, practical exercises, guided research in scientific and patent databases, creativity challenges, development of value propositions and supervision of practical assignments.
These methodologies promote active participation, autonomy in research, integration of theory and practice, and the development of written and oral communication skills. Continuous interaction with the lecturer and incremental work throughout the semester reinforce the coherence between the methodologies and the established learning outcomes.
Learning Results
The curricular unit aims to provide students with core knowledge and competences in Entrepreneurship and Industrial Property, linking theoretical concepts with practical application. The teaching methodology – combining lectures, thematic seminars and guided applied research – ensures alignment between the learning outcomes and the pedagogical model.
By the end of the course, students should be able to:
– Apply knowledge to analyse business problems and justify proposed solutions;
– Collect, interpret and synthesise relevant information in Entrepreneurship and Industrial Property;
– Use scientific and patent databases to identify technological trends;
– Develop value propositions and prepare a business plan;
– Communicate clearly, both orally and in writing, in academic and professional contexts.
Program
Innovation and Entrepreneurship. Technological Ideas and Business Opportunities. The Process of Launching Startups. Market, Competition and Competitive Advantage. Business Opportunities Analysis’ Methodologies.
Understand the Business Model and Strategy. The Financial Assessment of the Business. The Business Plan. Launching a company: types of companies; legislative framework; fiscal framework; bureaucratic procedures of the incorporation.
Databases and search for patenting entities. International Patent Classification. Patent Application Examination. Portuguese Industrial Property Legislation. Intellectual property. Patent Application Filing.
Curricular Unit Teachers
Joaquim Alexandre Macedo de SousaGrading Methods
- - Individual and/or Group Work - 100.0%
Internship(s)
NAO
Bibliography
Duarte, C., & Esperança, J. P. (2014). Empreendedorismo e planeamento financeiro (2.ª ed.). Edições Sílabo.
Gonçalves, L. C. (2021). Código da Propriedade Industrial anotado. Almedina.
Hunt, D., Nguyen, L., & Rodgers, M. (Eds.). (2012). Patent searching: Tools & techniques. John Wiley & Sons.
Kaplan, J. M., & Warren, A. C. (2020). Patterns of entrepreneurship management (6th ed.). John Wiley & Sons.
Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Prentice-Hall.
Lindon, D., Lendrevie, J., Rodrigues, J. V., & Dionísio, P. (2015). Mercator da Língua Portuguesa: Teoria e prática do marketing (16.ª edição). Publicações Dom Quixote.
Osterwalder, A., & Pigneur, Y. (2014). Criar modelos de negócio (6.ª ed.). Publicações Dom Quixote.
Sarkar, S. (2014). Empreendedorismo e inovação (3.ª ed.). Escolar Editora.
Venâncio, P. D. (2023). Manual de propriedade intelectual digital. Tomo I – Das criações digitais. Editora d’Ideias.