Management Principles

The course will be taught in theoretical-practical classes, where theoretical presentations (expository method) will always be accompanied by the illustration and resolution of practical cases, questions and real-life examples of the application of concepts, theories and management models by various organisations. In this way, the expository-participative teaching and learning methodologies will foster the relationship between teachers and students, encouraging the latter to participate in the discussion and identification of examples illustrating the theoretical content (participative method). In addition, to make the lectures more appealing, a variety of audiovisual media will be used and students will be encouraged, individually or in groups, to carry out small pieces of research / consolidate knowledge during classes and/or outside of them (active method). To summarise, the teaching methodologies used are:

M1. Lectures – Concepts

M2. Participative – Discussion of cases and examples;

M3. Active – Cases solved by the students;

M4. Self-study – Preparation of individual assessment.

This course aims to provide students with the necessary competences to develop their skills in the area of organisational management. Thus, the adoption of expository-participative and active teaching methodologies will enable the following learning objectives / competences to be achieved:

O1. Describe the fundamental concepts of management and its importance for the success of organisations

O2. Distinguish companies according to various classification criteria

O3. Define the functions, roles and skills of managers and their relationship with the company’s hierarchical levels

O4. Explain the models of globalisation, internationalisation, ethics and corporate social responsibility

O5. Chronologically describe the theories of management thinking

O6. Characterise the main functions of the manager: Planning, Organising, Directing (Motivating, Leading, Communicating) and Controlling.

O7. Describe the main functional areas of a company: Innovation, Marketing, Human Resources

Chapter I – Introduction to Management, Managers and Organisations

I.1 Fundamentals of management

I.2 Globalisation and internationalisation

I.3 Ethics, Corporate Social Responsibility and Sustainability

I.4 Evolution of management thinking

Chapter II – Functions of the Manager

II.1 Planning and Strategy

II.1.1 Fundamentals of the planning and strategy process

II.1.2 Decision-making fundamentals

II.2 Organisation

II.2.1 Fundamentals of the organisational process

II.2.2 Structural dimensions and formats

II.3 Management (Motivating, Leading and Communicating)

II.3.1 Motivation

II.3.2 Leadership

II.3.3 Communication and Organisational Culture

II.4 Control

Chapter III – Organisational Functions

III.1 Innovation

III.2 Marketing

III.3 Human Resources Management

III.4 Other Organisational Functions