Teaching Methodologies
The pedagogical methods used include the existence of theoretical-practical classes, where themes are presented and content is illustrated through the debate of concrete cases and study cases.
Students are invited to prepare the theoretical exposition classes in advance, by carefully reading the bibliography highlighted for each Chapter of the program. This prior work is considered essential, in order to awaken the student to the content to be exposed, facilitate their learning and improve final performance.
Learning Results
1- To present the general problems of Entrepreneurship and Innovation under two general perspectives: those concerning the activity and management practice and as an economic factor of development that creates employment and wealth.
2- To present and characterize the process of innovation in society and firms.
3- To highlight the nature of the environment in which the firm operates and its consequences to the new business, namely with regard to taking advantage of opportunities, risk management and generation of innovative ideas.
4- To make students aware of entrepreneurial activity, highlighting the conditions for the success of start-ups, namely the aspects that have to do with the planning of the new business and its product, the preparation of the business plan, the funding options and future management.
Program
CHAPTER 1 – WHAT IS INNOVATION?
CHAPTER 2 – INNOVATION AND ENTREPRENEURSHIP
1- Nature and importance of entrepreneurship
2- Strategies and opportunities for new entries
3- The “entrepreneurial” and “intrapreneurial” mind
4- The entrepreneurial process
5- The individual entrepreneur
CHAPTER 3 – CREATIVITY AND GENERATION OF IDEAS
1- Creativity and new business idea
2- Techniques to generate ideas
3- Product planning and development process
4- Intellectual Property and legal issues for setting up a firm
CHAPTER 4 – THE BUSINESS PLAN
1. What is the business plan?
2. Integration of the model and the business plan
3. Plan elaboration and communication: Pyramid Principles
4. Information requirements for the plan: Supporting questions, arguments and evidence
5. Critical components of the Business Plan
CHAPTER 5 – FUNDING THE NEW BUSINESS
1 – Funding sources
2 – Risk, finance and maturation of products
3 – Venture capital
CHAPTER 6 – THE MANAGEMENT OF THE NEW BUSINESS
Internship(s)
NAO
Bibliography
Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2017), Entrepreneurship, McGraw-Hill, 10ª Edition, New York.
Brandshaw, M. V. e Carrington, P. (Eds) (2009) “Entrepreneurship and its Economic Significance, Behavior
and Effects.”, Nova Science Publishers, Inc, New York.
Bhidé, A. V. (2000), The Origin and Evolution of New Business, OxfordUniversity Press.
Scarborough, N. N., Wilson, D.I. e Zimmerer, T. W. (2009) “Effective small Business Management: An
entrepreneurial approach”, Pearson International Edition, 9ª Ed.
Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições
Sílabo, Lisboa.
Ferreira, M., Reis, N. e Serra, F, (2009), Marketing para empreendedores e pequenas empresas, Lidel, Lisboa.
Sarkar, S. (2010), “Empreendedorismo e Inovação”, 2ªED, Escolar Editora. Lisboa.
Monteiro, Fátima e Silva, Eduardo Sá (2014), Empreendedorismo e Plano de Negócios (eBook) (2.ª Edição
revista e atualizada), Vida Económica.
Harvard Business Review (2017) Inovação – HBR – 10 artigos essenciais, Actual Editora.
Grant, Adam (2016), Originais: Como os Não-Conformistas Mudam o Mundo, Editora Sextante.