Course Objectives
The bachelor degree in marketing and international business (M & NI) places its emphasis on professional
training geared to the market of transational goods. Labor markets are the preferred industry of new technologies, companies related to health services and even companies that are organized on a global scale or are partners in international networks.
Access Conditions
Secondary school or equivalent and two of the following exams: Mathematics (16) Economics (04) Geography (09) Portuguese (18)
The information provided does not exempt the consultation to the page of the General Directorate of Higher Education (DGES) and / or the page of the Candidates. Consult DGES website and Candidates
Professional Outlets
Coordination of Marketing and Communication Offices
Coordination of External and International Relations Offices
International Business Management
Commercial management
Learning Language
Portuguese Language.
Learning Objectives
We seek to give our graduates an effective response to two types of fundamental needs: (1) improving skills in specific areas of marketing and international business, which will improve the positioning in the labor market, (2) strengthening their own personnel skills, which could enhance the release of the careers of their subjects, particularly in the areas of communication, strategy and negotiation.
Access to Superior Studies
The graduate degree allows the students to apply for Post-graduate
Course Coordinators
Main Branch
| Curricular Unit | Code | ECTS | Period |
| Accounting and Financial Reporting | 51002497 | 6 | 1st S |
| Business English | 51002134 | 3 | 1st S |
| Company and Labor Law | 51002098 | 6 | 1st S |
| Consumer Law | 51003745 | 6 | 1st S |
| Introduction to Business Management | 51003223 | 6 | 1st S |
| Organizational Communication Management | 51002155 | 3 | 1st S |
| Consumer Behavior | 51003706 | 6 | 2nd S |
| Introduction to Marketing | 51003739 | 6 | 2nd S |
| Leadership and Team Management | 51003717 | 6 | 2nd S |
| Management and Budget Accounting | 51003728 | 6 | 2nd S |
| Mathematics Applied to Management | 51003750 | 6 | 2nd S |
| Curricular Unit | Code | ECTS | Period |
| Data Analysis and Statistics | 51003835 | 6 | 1st S |
| Economics and International Business | 51003807 | 6 | 1st S |
| Integrated Marketing Communication | 51003854 | 6 | 1st S |
| Product and Price Management | 51003772 | 6 | 1st S |
| Retail Marketing | 51003829 | 6 | 1st S |
| Business-to-Business Marketing | 51003761 | 6 | 2nd S |
| Computer Applications for Marketing | 51003860 | 6 | 2nd S |
| International Business Management | 51003846 | 6 | 2nd S |
| Market Research | 51003818 | 6 | 2nd S |
| Social and Non-Profit Marketing | 51003794 | 3 | 2nd S |
| Tourism and Services Marketing | 51003783 | 3 | 2nd S |
| Curricular Unit | Code | ECTS | Period |
| Corporate Finance | 51003908 | 6 | 1st S |
| Digital Marketing | 51003871 | 6 | 1st S |
| Marketing Law | 51003919 | 6 | 1st S |
| Operations and Logistics Management | 51003947 | 6 | 1st S |
| Relationship Marketing | 51003953 | 6 | 1st S |
| Brand Management | 51003964 | 6 | 2nd S |
| Commercial Management and Negotiation | 51003882 | 6 | 2nd S |
| Ethics and Corporate Responsibility | 51003936 | 3 | 2nd S |
| Event Management and Marketing | 51003893 | 3 | 2nd S |
| Marketing Intelligence | 51003925 | 6 | 2nd S |
| Strategy | 51002304 | 6 | 2nd S |