Base Knowledge
Management
Teaching Methodologies
In order to achieve the objectives of the curricular unit and the conference of competences foreseen for students, the process of teaching learning is based on: In the development of the theoretical component using the expository method, complemented with a practical component using participatory exposure strategies, case studies and practical examples
Learning Results
The distribution of food products is one of the factors that constitute the competitive advantages of a sector. The internationalization of the economy therefore requires greater care not only in production, but also in the service provided to the consumer. This discipline was designed with the main objective of providing the necessary knowledge to a good Strategic Management of the Distribution Chain in the Agro-Food System. In a systemic way, the main concepts associated with distribution chains, commerce and logistics will be explored, as well as how to manage the value of information in the chain and how to support decision making throughout the logistics system of any organization. The student should know the basic concepts of the distribution channels, the basic concepts of logistics and their attributes, the basic techniques of merchandising and their relationship with production and understand the behavior of the consumer in the store
Program
Definition and functions of the food distribution industry. Typology of distribution channels and sales formulas. Influence of strategic action on the structure of the channels. Evolution of sales formulas.
Concept of logistics. Logistics as functional area. Integration of logistics activities. Logistics, relational marketing and other functional areas. Collaborative movements: QR / CR; ECR and CPFR. Logistics and e-fulfillment. Financial impacts of logistics.
Retail trade and marketing – mix. Retail Space Market The economic potential of the store’s commercial zone. The store and buyer behavior. The merchandising policy
Grading Methods
- - Teste Prático - 50.0%
- - Teste Prático - 50.0%
- - Exame - 100.0%
Internship(s)
NAO
Bibliography
CARVALHO, J.et al. Logística e Gestão da Cadeia de Abastecimento, Edições Silabo, 2010, p. 724
RITSON, C., ALBISU, L.M.(1997), Agro-food marketing. D. I. Cambridge, CAB International e CIHEAM, 1997
CARVALHO, J. DIAS, E. (2004), Estatégias Logísticas: Como servir o cliente a baixo custo. Lisboa: Edicções SÍLABO, 2004
FILSER, M. – Canaux de distr
CARVALHO, J. (2004), Logística, Ed Sílabo, 2004
CARVALHO, J.(1993) Logística comercial. Lisboa: Texto Editora, 1993
FILSER, M. (1986), Canaux de distribution: description, analyse, gestion, 1.ª Ed.. Paris, Vuibert gestion, 1986
INZA, A. (2006), Manual básico de logistica integral. Diaz dos Santos, 2006.
ROUSSEAU, J (2008), Manual de Distribuição, Principia, 2008