Teaching Methodologies
The development of the theoretical component is carried out using the expository method, using participatory exposure strategies, case studies, practical examples, solving individual or group exercises. Continued evaluation: Group development of a business plan in the environmental business sector. The assessment instrument consists of a written test representing 60% of the final UC rating and the realization of a group business plan representing 40% of the final UC rating. The evaluation of the work “The Business Plan” consists of two evaluation components. The written assignment that represents 60% of the assignment and the business plan presentation and discussion that represents 40% of the assignment. Final Exam: A written exam and the completion of the work. The same percentage weight of the assessment elements as in the continuous assessment applies to the examination.
Learning Results
This course seeks to introduce the terminology and general principles of Business Management, providing future senior technicians with basic management skills and laying the foundation for students to focus on self-training throughout their working life. This course addresses management techniques as a basis for decision making in its various aspects: human resources management, financial and commercial (marketing). It also seeks to stimulate the creation of entrepreneurship skills and innovative spirit, both in the business environment and in other organizational contexts.
Program
Companies. Organizational Structures. Organizational behavior. Commercial Management: Strategic Marketing, Marketing Mix and the importance of market research. Financial Resource Management: financial function and financial analysis, financial analysis background documents, analysis methods and techniques – the ratio method, financial balance and profitability analysis. Entrepreneurship: business ideas and opportunities, sources of finance, business start-up formalities, business plan and investment appraisal criteria.
Grading Methods
- - Frequency - 60.0%
- - Individual and/or Group Work - 40.0%
Internship(s)
NAO
Bibliography
SOUSA, A. – Introdução à Gestão. Lisboa: Editora Verbo, 1990.
CHIAVENATO, I. – Introdução à Teoria Geral da Empresa. Editora McGraw Hill, 3ª ed., 1993.
COURTOIS, A., PILET, M., MARTIN, C. – Gestão da Produção. LIDEL, 4ª ed., 1997.
ABECASSIS, FERNANDO, CABRAL – Análise Económica e Financeira de Projectos. Lisboa: Fundação Calouste Gulbenkian, 1991.
BREALEY, RICHARD A., STEWART C. MYERS – Princípios de Finanças Empresariais. 1999
MARTINS, A. – Introdução à análise financeira de empresas. Porto, 2004. NEVES, J. C. – Análise Financeira, 2 vols. Texto Editora, ., 2004.
BERNARDI, L. – Manual de Empreendorismo e Gestão: Fundamentos, Estratégias e Dinâmica, 2003.
KOTLER, P., KARTAJAYA, H., SETIWAN, I., – Marketing 3.0; Do produto e do consumidor até ao espírito humano. Actual 2011
KOTLER, R. – Marketing Management: Analysis, Planning and Control. Prentice Hall International Editions, 1980.