Base Knowledge
N/A
Teaching Methodologies
6.1 The methodological choices will focus on two key educational components:
– Theoretical and Theoretical-practical component – oral presentation oriented to the estimated contents;
– Practical component – study and presentation of works/productions and their authors and work development under the teacher’s guidance.
6.2. Evaluation
6.2.1. Continuous evaluation
The evaluation will obey the criteria that will be explained in different briefings, according to the following projects and weights:
Individual project- 30%;
Individual project – 70%
6.2.2. Exam
The exam evaluation will obey the criteria that will be explained in the briefing. Exam: 100%
Learning Results
3.1 Learn about the methodology of editorial design and development phases, from briefing to project approval;
3.2 Acquire theoretical, practical, aesthetic and technical knowledge necessary for visual communication of concepts/ideas;
3.3 Acquire concepts and specific terminology of the subject area;
3.4 Know how to analyse alternative solutions in a project of editorial design, taking into account the visual message and the information that needs to be transmitted to a targeted audience;
3.5 Know how to conceive, plan, write, edit and produce an editorial project.
Program
4.1. Editorial Design
4.1.1. Format
4.1.2. Substract
4.1.3. Grid systems
4.1.4. Layout
4.1.5. Typography
4.2. Publications
4.2.1. Book: components and book Cover
4.2.2. Magazine
4.2.3. Newspapers
4.2.4. Other publications
Grading Methods
- - Individual Project 1 - 30.0%
- - Individual Project 2 - 70.0%
- - Exam - 100.0%
Internship(s)
NAO
Bibliography
Ambrose, G. & Harris, P. (2018). Layout for Graphic Designers (Basics Design): An Introduction. Bloomsbury Visual Arts
Errea, J. (2018). Newspaper Design: Editorial Design from the World’s Best Newsrooms. Die Gestalten Vertag
Franchi, F. & Rocca, C. (2016). The Intelligent Lifestyle Magazine: Smart Editorial Design, Storytelling and Journalism. Die Gestalten Vertag
Muller-Brockmann, J. (2012). Sistemas de retículas, Un manual para diseñadores gráficos. Editoral Gustavo Gili.
Poulin, R. (2018). Design School: Layout: A Practical Guide for Students and Designers: 1. Rockport Publishers
Selby, A. (2022). Editorial Illustration: Context, content and creation. Bloomsbury
Shaoqiang, W. (2019). Page Design: Printed Matter and Editorial Design. Promopress
Shaoqiang, W. (2022). New page design. Layout and editorial design. Hoaki
Weiming, H. (2017). Flipping Pages Details in Editorial and Page Layout Design. Gingko Press