Base Knowledge
N/A
Teaching Methodologies
Each session aims to align the presentation of theoretical content with its applicability in the digital world. Practical examples of communication and discussion of case studies. The execution of small exercises in the classroom with the aim of reinforcing the links between the content presented and its practical applicability.
Continuous assessment comprises the following stages:
a) Class participation (30%)
b) Creation of individual work (40%)
c) Presentation of work in class (30%
Learning Results
In a context of profusion of content in the media universe and using various media, the aim of this course is to deepen knowledge of the written and audiovisual aspects of the tools available in the digital environment.
Using lectures combining theoretical and practical knowledge, the aim is to address and recognise the unique characteristics of each medium and understand the need to adapt the characteristics of each language for successful communication.
At the end of the course, the aim is for students to be able to understand the applicability of the knowledge taught and to be able to produce and choose different languages, understanding the specificities of each medium and the tools available for digital communication
Program
1. an overview of technological transformations and how they have changed the media landscape.
2. The importance of audiovisual production and the multimedia landscape.
3. The creation of the script as a basis for production and technical factors to take into account when creating content such as photography, video and audio capture.
4. Storytelling principles and the production and construction of multimedia narratives
Grading Methods
- - Creation of individual work - 40.0%
- - Presentation of work in class - 30.0%
- - Class participation - 30.0%
Internship(s)
NAO
Bibliography
BERNARDO , N. (2011). The Producer’s Guide to Transmedia: How to Develop, Fund, produce and Distribute Compelling Stories across Multiple Platforms. London: beActive books.
CARDOSO, G. et al. (2015). “Digital Media and Society: Transforming Economics, Politics and Social Practices”.
FORD, S. (2007). As the world turns in a convergence culture. (Master’s dissertation, Comparative Media Studies, MIT, 2007). Retrieved January 20, 2021, from http://cms.mit.edu/research/theses/SamFord2007.pdf
JENKINS, H (2006). “Convergence Culture: Where Old and New Media Collide.” NYU Press, 2006.
JENKINS, H. (1992). “Textual Poachers: Television Fans and Participatory Culture.” Routledge.
JENKINS, H. et al. (2013) “Spreadable Media: Creating Value and Meaning in a Networked Culture.” NYU Press.
MANOVICH, L. “The Language of New Media.” MIT Press, 2001.
MCLUHAN, M. “”The Medium is the Massage: An Inventory of Effects”, 1967
RYAN, M.-L. (2017). The Aesthetics of Proliferation.