Teaching Methodologies
The classes are taught using active and participatory methodologies, using interrogative, expository and demonstrative methods.
Theoretical classes with exposition, development and discussion of the presented material. Theoretical-practical classes with the development of marketing analysis of health products and services and role-playing of the sales force.
The evaluation will consist of two distinct moments:
1. Performing a written frequency: 70%
2. Written work: 30%
Learning Results
Identify and acquire the basic principles of administration and management of health in general and pharmacy in particular.
Identify the technical principles that lead to the economic management of drug stocks at all stages of the drug circuit, whether in hospital pharmacy or community pharmacy.
Respond to society’s demands in the preparation, control, distribution and counseling of medicines, combining economic/financial aspects with the quality of healthcare provision.
Apply basic marketing knowledge in the pharmacy or pharmaceutical laboratory environment. Develop a marketing plan for a product or pharmacy, from its conception to its implementation and future follow-up.
Develop theoretical and practical resources on marketing and enable specialization in the area. Understand the basics of the product sale process.
Program
Logistics and distribution of drugs in hospital context(HP) Logistics Concept Hospital Supply Concept Medicine cycle and the hospital pharmacy Reception and Packaging/Storage of Medicines in the HP
Distribution of Medicines in a hospital environment Economic management of drug stocks:Concept and objectives
Economic management of a HP service
HPCare Indicators
HP economic management indicators
Community Pharmacy(CP)Management/workshop
CP Organization From Order to Product Sale user management
prescription and Financial management
Practical cases
The role of Marketing
Concepts and Evolution of Marketing
Market Analysis and Studies
Market
Consumers
Preparation of market study
Segmentation and Positioning
Segmentation Criteria
Positioning
Product and Price
Characteristics of a product
Price definitions
Distribution
Sales Force
Marketing Strategies
Marketing-MIx
The Marketing Plan
SWOT analysis
The Marketing Business to Business
Relational Marketing
Internet Marketing
Marketing 1.0 to 5.0
Internship(s)
NAO
Bibliography
Introdução à Gestão de Organizações. (3ª Edição). João Lisboa, Arnaldo Coelho, Filipe Coelho e Filipe Almeida. ISBN 9789727883974 Editor: Vida Económica
Manual da Gestão de Stocks-Teoria e prática. Lopes dos Reis. editor: Editorial Presença‧ ISBN: 9789722333078
Valverde E. et al.. Manual del residente de farmacia hospitalaria. S. E. F. H.. Madrid 1999.
Logística e Gestão da Cadeia de Abastecimento. José Crespo de Carvalho, & Cols. 2ª Edição. ISBN: 978-972-618-894-0. 724 páginas. Ano de publicação: 2017
TecnoHospital nº81, maio/junho 2017, Logística e farmácia hospitalar
Denis Lindon, Mercator XXI – Teoria e Prática do Marketing, Dom Quixote
Philip Kotler e Kevin Keller – Administração de Marketing, Prentice Hall