Base Knowledge
N.A.
Teaching Methodologies
The teaching methodology follows the attendance (in class) in order to improve the connection between the theoretical and practical knowledge. Uses theoretical knowledge source (scientific publications) and practical resources (case studies). The teaching methodology encourages also the active participation of students through discussion and presentation of ideas and opinions.
The assessment will be made using the ways:
1) periodic / continuous evaluation
– 2 tests / written individual tests (weighting 40% + 40% respectively 1st and 2nd frequency)
– A group work (delivery of the written work and discussion / presentation) (20% weighting)
Note the periodic evaluation = Test / written test 40% + Test / written test 40% + Group work 20%
2) evaluation by final exam (normal season and appeal)
Final evaluation by examination: completion of a written test with 100% weighting
Learning Results
Provide students with a set of analytical tools necessary for the explanation of the phenomena of globalization of markets and production that currently characterize the world economy.
Contextualize International Trade as a branch of Economic Theory, and importance of international trade and foreign direct investment as phenomena of the real economy.
Analyze and interpret statistical data on international trade – use of quantitative and qualitative indicators.
Study the main explanatory theories of international trade, i.e. major determinant of the pattern of international trade and the pattern of productive specialization.
Distinguish the different levels of economic integration, comparing the costs and benefits
Recognize the current challenges for companies in international marketing
Identify the process and input options in international markets
Create and control of international marketing programs
Program
1 Globalization, International Trade and International Business
2 Theories of international trade
2.1 The models of inter-industry trade and intra-industry
3 The International Trade System
3.1. external trade policy
3.1.1. Instruments of foreign trade policy; Market Effects and welfare; The protectionism versus free trade
3.1.2 The World Trade Organization and the liberalization of international trade
3.2. Theory, practice and challenges of international economic integration
3.2.1 International capital movements, foreign direct investment and multinational companies.
3.2.2. Importance; motivations; Theories; Foreign Direct Investment Impact
4 internationalization processes of companies
4.1. Forms of access to international markets; strategic internationalization options; Selection of international markets
5. International Management and Global Strategy: Definition and control of Global Marketing Program
Grading Methods
- - Group work - 20.0%
- - 1 written test - 40.0%
- - 1 written test - 40.0%
- - exame escrito - 100.0%
Internship(s)
NAO
Bibliography
Kotabe, Masaaki; Helsen, Kristiaan, (2008), Global Marketing Management 4th Edition, Wiley John Wiley & Sons, NJ
Thomas Pugel; (2009) International Economics, McGraw-Hill, 14th edition
Grossman, Gene M. e Rogoff, Kenneth, (1995), Handbook of International Economics – Volume III, Elsevier, Oxford,
Hoekman, Bernard M. e Michel M. Kostecki. (2001). The Political Economy of the World Trading System, 2ª ed. Oxford: Oxford University Press.
Aplpleyard, Dennis, Field, Alfred, (2003), International Economics, Irwin/McGraw-Hill, 54ª Edição
Hollensen, Svend (2007), Global Marketing- A Decision-Oriented Approach, 4th Edition, Financial Times/Prentice Hall, England.
Paul Krugman e Maurice Obstfeld;(2012) International Economics, Pearson Higher Education, 9th edition
Hocking, Brian e Steven Mcguire. 1999. Trade Politics: International, Domestic and Regional Perspectives, London, Routledge.
Dennis Appleyard, Alfred Field e Steve Cobb; (2010) International Economics , McGraw-Hill
King, (Eds), (2004), Internat International Economics and International Economics Policy: A Reader, McGraw Hill
Medeiros, Eduardo Raposo. (2003). Economia Internacional, 7ª edição, Lisboa: Instituto Superior de Ciências Sociais e Políticas.
Albaum, G.; Duerr, E.; (2011); International Marketing and export management, 7th edition; Prentice Hall