Base Knowledge
N.A.
Teaching Methodologies
In this curricular unit, the following teaching methodologies are used
1 Verbal methodologies * say * using pedagogical resources * Exposure, explanation, dialogue,
2. Intuitive methodologies * Show * making use of pedagogical resources * demonstration, audiovisual and written texts
The evaluation comprises the elaboration of the individual work proposal of the master’s
Learning Results
A ‘ know the trends of research in the areas of management, marketing, accounting, finance.
B ‘ making contact with business trends in the areas of management, marketing, accounting, finance
C ‘ identify area of interest to carry out the final master’s work.
D’develop the proposal of the final master’s work.
Program
1. Research and business trends in management
2. Research trends and marketing entrepreneurs
3. Research trends and entrepreneurs in accounting
4. Research trends and entrepreneurs in finance
5. Qualitative and quantitative research methodologies
Grading Methods
- - proposta de trabalho final de mestrado - 100.0%
Internship(s)
NAO
Bibliography
Cooper , D., e Schindler , P. , 2014, Business research methods 4th edition Berkshire, Mc Graw Hill
Artigos científicos e técnicos com tendências nas áreas de gestão, marketing contabilidade e finanças,
Saunders , M. , Lewis, P. e Thornhill, A. , 2015, Research methods for business students , 7th edition, Harlow, Pearson.
Bryman, A., e Bell, E., 2011, Business research methods, 3rd edition, new York, Oxford university press