Base Knowledge
N.A.
Teaching Methodologies
The contents are organized in order to offer an integrated view of theoretical concepts and applied to date on the topic of network and innovation. The program topics focus on review of scientific articles case studies and the development of an applied project of open innovation for the co-creation of value. Thus they are offered to students tools for greater critical awareness, knowledge and capacity to act on the processes of innovation and its management for sustainable development and quality in business management
Learning Results
Characterize the new settings / forms of business cooperation “business network”
Realize innovation within a conceptual framework of internal processes and external links, analyzing collaborative experiences and open innovation
Interpret economic factors, social and market that facilitate business innovation
Understand the innovation cycle and to identify the barriers and risks of innovation.
Develop the skills to manage, control, communicate and integrate the skills based on updated knowledge, critical thinking and creativity to innovation
Design and operationalize open innovation programs in co-creation with organizational stakeholders to innovation management within the organization and its environment.
Apply concepts and innovation indicators in the analysis of innovation systems and processes.
Understand and interpret management methodologies of the innovation process
Program
1. The intra and inter-organizational networks:
1.1. Definition, features and operation of networks
2 .. Cooperation on the network and business competitiveness
2.1. Relationships Networks of management.
3.. Management and planning of cooperation networks
3.1. Negotiation, formalization, and planning
3.3. Network Stability conditions
4. Innovation Management and business innovation
4.1. Contexts Innovation
4.2. Process and Innovation models
4.3. Innovation network, open innovation, co-creation and development of interaction communities.
5. The business innovation as strategic vector
5.1 Innovation strategies. Value and capture new markets
5.2. Innovation in Services
5.3. Innovation in Product and Technological Development
6. Innovation management in the company
6.1. Process recovery and commercialization of technology and innovation.
6.2. Critical processes for accelerating and boosting business innovation
6.3. Innovation in “Network”: open innovation, co-creation and “crowdsourcing”
Grading Methods
- - trabalho de grupo - 40.0%
- - frequencia/teste/prova escrita - 60.0%
- - exame/prova escrita - 100.0%
Internship(s)
NAO
Bibliography
Lusch, R.F. e Webster Jr., F.E. (2011). A Stakeholder-Unifying Cocreation Philosophy for Marketing. Journal of Macromarketing, 31(2):129-134.
Chesbrough, H. (2003). Open Innovation: The New Imperative for creating and profiting from technology. Harvard Business School Press.
Dodgson, M., Gann, D.M,& Philips, N. (2014), Perspectives on Innovation Management, The Oxford Handbook of Innovation Management (pp.3-25), Oxford University Press
Tidd, Joe; Bessant, John (2009), Managing Innovation – Integrating Technological, Market and Organizational Change, Wiley, 4th edition, p.621
Trott, Paul (2012), Innovation Management and New Product Development, Financial Times Press, 5th Edition, p. 620.
Prahalad, C.K. e Krishnan, M.S. (2008) The New Age of Innovation. Harvard Business Press.
Fagerberg, J., Mowery, D.C. and Nelson, R. (2005). The Oxford Handbook of Innovation. Oxford University Press.
Powell, Walter and Grodal, Stine (2005), “Networks of Innovators”, Oxford Handbook of Innovation, pp. 56-85