Strategy

Teaching Methodologies

The course includes theoretical and practical classes. The course will include:

TM1 – theoretical lectures by the professor, followed by class discussion.

TM2 – students analysing, in group, case studies that showcase the theoretical learnings

TM3 – guest lectures performed by managers who will share the strategic challenges faced by their organizations and the strategies implemented to overcome them

Learning Results

Strategy is critical for organizational success. To set the path for the future of an organization, it is required a strategy that guarantees the desired goals are achieved. Study of strategy aims at understanding what explains sustained differences in organizational performance.

Learning Outcomes:

LO1 Understanding the importance of strategy for organizational success

LO2 Performing a strategic analysis, by identifying the challenges of both the macro and micro environments, stakeholders’ expectations and the organization’s ability for developing resources and capabilities capable of achieving sustainable competitive advantage

LO3 Identifying the most suitable strategies for each organizational context

LO4 Describing and explaining strategic implementation issues

LO5 Developing critical thought and the ability to work both autonomously and in group

Program

1 – Introduction to Strategy

2 – Strategic analysis

2.1. External analysis: macro e micro environments

2.2. Internal analysis: resources, capabilities, culture, and stakeholders

3 – Strategic choice

3.1. Competitive strategy

3.2. Corporate strategy and diversification

3.3. Internationalization

3.4. Innovation and enterpreneurship

3.5. Mergers, acquisitions and alliances

4 – Strategy Implementation

4.1. Organizational structure

4.2. Strategic planning and control

Internship(s)

NAO

Bibliography

Bibliografia principal:

Freire, Adriano (2020) Estratégia: criação de valor sustentável em negócios tradicionais e digitais, Bertrand

Whitthington, R., Regnér, P., Angwin, D., Jonhson, G., & Scholes, K. (2020) Exploring Strategy, 12th Edition. Pearson Education Limited.

Bibliografia complementar:

Barney J.B., & Hesterly, W.S. (2018) Strategic Management and Competitive Advantage, 6th Edition. Pearson.

HBR’s Must-Reads on Strategy (2012), Harvard Business School Press.

Kim, W. C. e Mauborgne, R. (2007) A Estratégia Oceano Azul, Actual Editora

Rumelt, R. (2011) Good Strategy Bad Strategy, Profile Books

Vasconcelos e Sá, J. A. (2002) A empresa Negligenciada, Verbo.

Vasconcellos e Sá, J. A. (1997) Os Senhores da Guerra, Bertrand.