Learning Results
The main aim of this curricular unit is to give the students the necessary elements which will allow them to use
adequately the English Language as a privileged means of communication in the Management area. Thus, first of
all, the banking system in the United Kingdom will be a major area as well as marketing and advertising. Along with
specific vocabulary of this area, the revision and consolidation of elementary and intermediate grammar structures
of the English Language will be made.
Program
1. Personal Banking
1.1 Opening an account
1.2 Types of accounts
1.3 Cheques
1.4 Debit cards and credit cards
1.5 Standing orders and direct debits
1.6 Borrowing
1.7 Statement of account
1.8 Internet banking
2. Marketing
2.1 Purpose
2.2 The four Ps
2.3 The product life-cycle
3. Advertising
3.1 Purpose
3.2 Types of advertising
3.3 Planning an advertising campaign
3.4 Advertising media
Internship(s)
NAO
Bibliography
ASHLEY, A. (2003) A Handbook of Commercial Correspondence. Oxford: Oxford University Press.
ECKERSLEY, C. E. and W. Kaufmann (1963) English Commercial Practice and
Correspondence. London: Longman.
GOUVEIA, Luís, Teresa Lameiras e Raquel Cardoso (2004, 2ª edição)
Glossário de Contabilidade: Inglês-Português. ISCA Aveiro e ISCAC Coimbra;
IRVINE, Mark and Marion Cadman (2003) Commercially Speaking. Oxford: Oxford University Press.