Learning Results
Convey to students the fundamental concepts of management, enabling them to gain
an overview of the functioning of organizations in general and business in particular.
Specifically, we aim to contextualize the organization and its mission, initially covering
the classic functions of the manager – planning, organizing, leading and motivating
and controlling. In a second step, we will try to develop some core work areas in which
it organizes the business – marketing and innovation, integrating them with strategic
thinking and a vision of global business.
Program
I. The organization, aims and objectives
II. The functions of the management: Planning, organize, motivate and lead and
control
A – Plan
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B – Organize
C – Motivating and Leading
D – Control: nature, stages, systems, types and control methods
III. Typical business functions: marketing and innovation
A – Innovation
B – Marketing
IV. The final integration: the strategic function
Internship(s)
NAO
Bibliography
Donnely, James, James Gibson e John Ivancevich (2000), Administração – Princípios de
gestão empresarial, McGraw-Hill, 10ª ed.
Ferreira, Manuel, João Santos, Nuno Reis e Tânia Marques (2010), Gestão Empresarial,
Lidel, 2ª ed.
Robbins, S. e David DeCenzo (2005), Fundamentals of Management – Essential
concepts and applications, Prentice Hall, 5th ed.
Stoner, J., E. Freeman and D. Gilbert Jr (1995), Management, Prentice-Hall, 6ª ed.
Teixeira, Sebastião (2005), Gestão das Organizações, McGraw-Hill, 2ª ed.