Public and Human Relations

At the end of the Curricular Unit, students should:
1. understand the internal and external communication process of the organization regarding public relations;
2. be able to acquire skills in the scope of inter-personal and organizational communication; and skills at an
assertive behavioural relation level;
3. be able to produce an internal communication plan for the organization at the secretarial level;
4. interpret actions and attitudes happening while contacting people and groups of people and resulting in a
social interaction within the company.
Secondly, this curricular unit also aims at developing skills in the following areas:
1. critical thought and analysis
2. self learning
3. oral and written communication
4. team work

1. Introduction
1.1. Managing people
1.2. Public Relations
1.3. Communication in the organization
2. Human Relations
2.1. Direction Secretary Skills
2.2. Motivational behaviour to communicate
2.3. Conflict process, communicational management of the conflict
2.4. Organizational social action and hosting programs
3. The Organization’s Communication
3.1. Intra-personal, inter-personal and group communication
3.2. Objectives of business communication
3.3. Types of communication: written, oral, sign language (non verbal) and meetings
3.4. Assertive Communication
3.5. Communication Plan
4. New ways of relational communication
4.1. Electronic communication
4.2. Intranet
4.3. Social networks
4.4. Relationship with the media
4.5. Ethics in public relations
5. Time management
5.1. The importance in managing communication
5.2. Establishing objectives and priorities

NAO