Teaching Methodologies
Classes will be both theoretical and practical; the first part will be mainly expositive and the second will be a practical application of the first. Evaluation: A. Continuous evaluation – it will consist of two tests during lessons and a practical work, either individual or in-group, also to present in class. So: – Tests: 15 marks (7.5+7.5) – Practical work: 5. If the student chooses this type of evaluation, he will have to attend 80% of the classes. B. Final evaluation: final exam for 20 marks. This exam will include the contents of the two tests of the continuous assessment and it will last 90 minutes. If the student gets less than 7.5 marks in the exam, he fails; if he has 9.5 or more than 9.5 he passes; if he gets from 7.5 to 9.5, he will have to do an oral exam. The final grade is the average of both exams: the written and the oral.
Learning Results
a) Objectives:
The main aim of this curricular unit is to provide the students with the
necessary elements so that they can use adequately the English Language as a priviliged means of
communication in the area of management, marketing and advertising.
b) Skills to acquire:
Conciliate technical vocabulary and specific management terminology with the revision, practice and
consolidation of elementary and intermediate grammar structures of the English Language.
Program
I – Banking
1. Opening an account
2. Types of accounts
3. Cheques
4. Plastic Money
5. Standing orders and direct debits
6. Borrowing
7. Statement of account
8. Internet banking
II – Marketing
1. Purpose
2. The four Ps
3. The product life-cycle
III – Advertising
1. The purpose of advertising
2. Types of advertising
3. Planning an advertising campaign
4. Advertising hidden persuaders
Internship(s)
NAO
Bibliography
GOUVEIA, Luís, Teresa Lameiras e Raquel Cardoso (2004, 2ª edição)
Glossário de Contabilidade: Inglês-Português. ISCA Aveiro e ISCAC Coimbra
IRVINE, Mark and Marion Cadman (2003) Commercially Speaking. Oxford: Oxford University Press.
MACKENZIE, Ian (1997) English for Business Studies. Cambridge: Cambridge University Press.
MASCULL, Bill (2002) Business Vocabulary in Use. Cambridge: Cambridge University Press.
MCGOVERN, John and Jean (1994) Bank on your English. Hempstead: Prentice Hall International.
RADICE, Francis (1993) Banking Transactions. London: Macmillan.
RADICE, Francis (1995) English for Banking. London: Macmillan.
SINGLETON, Jane and Wendy Teraoka (1996) Business Listening and Speaking.
Harlow: Longman Business English.
ST JOHN, Maggie Jo (1994) Advertising and the Promotion Industry. Hempstead: Prentice Hall
STANTON, Alan (1990) Written English for Business. Oxford: Oxford University
Press.