Marketing InternacionalMarketing Internacional

The teaching methodology will be based on theoretical exposition of key concepts combined with case analysis of International Marketing. Assessment based on a final exam and periodic case studies reports.

(i) Students will be able to identify the key elements of International Marketing;
(ii) Students must be able to analyze the benefits, motivation and reasons of Internationalization and risks of Internationalization ;
(iii) Students should be able to define the internationalization process and activity initiation process and to estimate the resources required;
(iv) Students should be able to understand and interpret the different forms of internationalization and different ways to approach the markets;
(v) Students should be able to define the best strategy and marketing operating policies from the perspective of internationalization.

1. International Marketing and the importance and relevance.
2. Motivations and Reasons for Internationalization.
3. The international competitiveness.
4. Analysis of the international environment.
5. Targeting and selection (s) market (s) International (ais ) .
6. Positioning.
7. Forms and approaches to international markets.
8. Operational Policies of International Marketing ( Marketing Mix )
9. Trading and international negotiation.
10. Control activities of international Marketing.
11. International Marketing Plan.
12. The growing importance of e􀍲 marketing in the context of internationalization.

NAO