Learning Results
1- Present the Strategy management from two general angles: as a management practice and as an
essential factor of competitiveness in an era of globalization;
2- Training professionals committed and attentive to constant changing market demands and sensitizing
them to the importance and urgency of competitive advantages as an essential foundation of the strategy;
3- Provide the students with knowledge related to the development of organizational strategy, aligning
culture, people and structures with the strategy, products, processes and technology.
Skills:
. Know the meaning of Strategy
. Understanding the relationship between Strategic Management and Competitiveness
. Acknowledge the different existing competitive strategies
. To identify the characteristics making a company competitive
. Understand the steps of the strategic planning process
Program
1- Introduction to Strategy and competitiveness
2- Strategic Analysis and Positioning
3- Tompetitive strategy
4- Corporate Strategy
5- The Blue Ocean Strategy
Internship(s)
NAO
Bibliography
Grant, Robert M. (2013) Contemporary Strategy Analysis, John Wiley & Sons, Ltd Publication, 8ª Ed.
Barney, J. B. e Hesterly, I. W. (2010) “Strategic Management and Competitive Advantage: Concepts and
Cases”, Pearson Education, Inc, 3ª Ed.
Kim, W. C. e Mauborgne, R. (2007) A Estratégia Oceano Azul, Actual Editora, Lisboa.
Marques, João P. C. (2016) Innovation Management in Modern Organizations: An Evolutionary Approach,
in: Jamil, G.; Rascão, J. ; Ribeiro, F. e Silva, A. (Eds.), Handbook of Research on Information Architecture
and Management in Modern Organizations, Chapter 8, 180-194, IGI Global, USA,
Vasconcelos e Sá, J. A. (2002), A empresa Negligenciada, Verbo.
Vasconcellos e Sá, J. A. (1997) Os Senhores da Guerra. Bertrand.
Porter, M.E. (1985), Competitive Advantage, – Ed. Free Press.
Kaplan, R. e Norton, D. (2001) Organização orientada para a estratégia, Campus, 15ª Ed., São Paulo.
Mintzberg, H., Queen, J. B. e Ghoshal, S. (1998), The strategy process, Prentice-Hall 3ª Ed.