Learning Results
Knowledge and operation of different aspects of international business are insufficient if a global business
professional is unable to analyze and operationalize a sustainable business model adapted to the markets
in a global context.
It is intended that the student develops skills in the field of business management for the company, or
other organization to compete effectively in the global market level.
Students acquire knowledge and skills in various aspects of business management and learn to develop
an international business plan. Also if you want to know understand and use different practices of
international business, buying tools to develop import and export actions. In addition, students are faced
with the internationalization of the retail areas and services, being able to develop the most effective
practices for a company to compete in these areas in the global market.
Program
• Alignment of the strategy with international sales
• The offer in a global market
• Services in a global context
• International pricing policies
• Communication in global markets
• Digital marketing and social media
• Management of the international supply chain
• Internacional retail
Internship(s)
NAO
Bibliography
Anderson, J., Narus, J. and Narayandas, D., Business Market Management: understanding, creating and
delivering value, 3rd edition, Pearson, 2009.
– Conrado, A., Os 8 P’s do Marketing Digital – O guia estratégico do marketing digital, Texto Editores, 2012.
– Ingram , T.., LaForge, R.., Avila, R., Sales Management: Analysis and Decision Making, M.E. Sharpe, 8th
edition, 2012.
– Jobber, D. and Lancaster, G., Selling and Sales Management, FT-Prentice Hall, 8th ed, 2009.
– Lendrevie, J., Lévy, J., Dionísio, P., Rodrigues, J., Mercator da Língua Portuguesa, Publicações D.
Quixote, 2015.
– Lovelock, C., Services Marketing – People, Technology, Strategy, Prentice Hall, 2000.
– Piercy, N., Lane, N., Strategic Customer Management – strategizing the sales organization, New York:
Oxford University Press, 2009.
– Pickton, D. and Broderick, A., Integrated Marketing Communications, Prentice-Hall, 2001.
– Wood, M., The Marketing Plan Handbook, Pearson, Prentice-Hall, 3rd edition, 2008