Teaching Methodologies
The teaching methodologies to be used will combine theoretical teaching in the approach to the themes, with practical application through
examples that illustrate them, practical cases for analysis and discussion, and individual and group class exercises to encourage active
participation.
Audiovisual and digital media will be used to present the content to create interactivity and participation.
The teaching methods to be used will be: expository, interrogative, and case studies, making it possible to reconcile the presentation and
analysis of concepts and theoretical approaches with active methodologies for student interaction, allowing confirmation of the content
learned with a strong approximation to real current organizational contexts.
Tools that facilitate learning and stimulate students will be used, making use of educational technology such as Kahoot, Socrative, and
Mentimeter, among others.
In summary, the teaching and learning methodologies (TLM) to be used in this curricular unit are:
TLM1. Theoretical and practical classes: Introduction of concepts and application to real cases.
TLM2. Discussions and debates: Encouraging critical thinking and reflective analysis.
TLM3. Workshops: Development of practical skills in tools such as NVivo and Zotero.
TLM4. Practical exercises: Drawing up research plans and reviewing literature.
Learning Results
The learning objectives (LO) are:
LO1 Identify the scientific procedure and the fundamental stages of research in the social sciences and humanities
LO2 Conduct a literature review, identifying gaps and opportunities for study
LO3 Select and justify the appropriate methodological approach to the research problem
LO4 Apply data collection and analysis techniques, adapting them to the objectives and context of the study
LO5 Use the rules for citing and writing bibliographical references
LO6 Plan realistic and feasible research timelines
LO7 Communicate work plans clearly and structurally
Competencies (C):
C1 Identify stages and fundamentals of scientific research (LO1)
C2 Critically analyze academic literature (LO2)
C3 Select appropriate scientific methods (LO3)
C4 Develop practical skills in data collection and analysis (LO4)
C5 Apply citation and formatting standards (LO5)
C6 Demonstrate organization in drafting timelines (LO6)
C7 Communicate results effectively and structurally (LO7)
Program
1. Introduction to research
1.1 The construction of knowledge and the nature of scientific research
1.2 Stages of the research process
2. The research process
2.1 Research process: topic, problem, research strategy, literature review, and application of the selected method
2.2 Research design: objective, research questions, identification of variables, formulation of the model, and definition of hypotheses
2.3 Qualitative and quantitative methods
2.4 Data collection and processing: sample selection, data collection methods and data analysis
2.5. Presentation and interpretation of results
3. The research and writing process
3.1 Scientific writing and the formal rules of academic work
3.2 Structure of a dissertation/project work/internship report
3.3 How to prepare a work proposal
3.4 Computer tools to support research
4. Ethics in research: principles and regulations
5. Current issues in Marketing and International Business
Internship(s)
NAO
Bibliography
Cameron, R., & Price, D. (2020). Business research methods (2nd ed.). Routledge.
Blaikie, N. (2018). Approaches to social inquiry: Advancing knowledge (3rd ed.). Polity Press.
Bryman, A., & Bell, E. (2018). Business research methods (5ª ed.). Oxford University Press.
Coutinho, C. (2016). Metodologia de Investigação em Ciências Sociais e Humanas (2ª Edição). Coimbra: Almedina.
Creswell, J.W., & Poth, C.N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE
Publications.
Quivy, R. & Campenhoudt, L. (2017). Manual de Investigação em Ciências Sociais (7ª Edição). Lisboa: Gradiva.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students (8th ed.). Pearson Education.