Teaching Methodologies
Due to the specificity of this Non-Lectured Course Unit, traditional “Teaching and Learning Methods” (TLMs) are not applicable. Instead, the
TLMs of this unit, aligned with the pedagogical model, are performed by the Advisor and/or Co-advisor(s), with the student meeting regularly
with them. These TLMs include:
TLM1 Individual Guidance Sessions: Personalized support for research progress, including literature review, research methodologies, data
analysis, and the use of tools like SPSS, NVivo, R, Biblioshiny, and Power BI (LO1, LO2, LO3).
TLM2 Continuous Structured Feedback: Detailed revisions during the dissertation writing stages, including the work plan, preliminary
chapters, and the final dissertation (LO4).
TLM3 Dissertation Defense Simulations: Enabling students to enhance oral communication and argumentation before the evaluation jury
(LO5).
Learning Results
The Dissertation is one of three components for completing the Non-Lectured Component (NLC) of the sC program.
Learning Objectives (LOs):
LO1 Conduct autonomous, in-depth, and rigorous research on a relevant issue in the fundamental areas of the CE program.
LO2 Critically analyze scientific literature and develop robust theoretical frameworks.
LO3 Apply appropriate research methodologies to collect and interpret empirical data.
LO4 Write a structured dissertation, demonstrating synthesis and argumentation skills.
LO5 Present and defend the results clearly and thoroughly before a jury.
Skills/Abilities/Competencies (S):
S1 Formulate relevant research problems supported by theory (LO1 and LO2).
S2 Select and apply suitable scientific methods to the study topic (LO3).
S3 Develop coherent and evidence-based written arguments following academic standards (LO4).
S4 Orally defend the results before a jury, demonstrating subject mastery (LO5)
Program
1 Definition of the research problem
2 Literature review and construction of the theoretical framework
3 Research methodologies: qualitative, quantitative, and mixed
4 Collection and analysis of empirical data
5 Structuring and writing the dissertation
6 Preparation and presentation of the public defense
Internship(s)
NAO
Bibliography
Clark, T, Foster, L, Sloan, L, Bryman, A (2021) Bryman’s Social Research Methods (6 E) Oxford University Press
Creswell, J W, Creswell, J D (2022) Research Design (6 E) SAGE
Yin, R K (2017) Case Study Research and Applications (6 E) SAGE
Maxwell, J A (2025) Mixed methods research outside the box SAGE
Saunders, M, Lewis, P, Thornhill, A (2023) Research Methods for Business Students (9 E) Pearson
Nunan, D, Birks D F, Malhotra, N K (2020) Marketing Research Applied Insight (6 E) Pearson
COMPLEMENTAR
MK
Brouthers, K D, Nakos, G, Hadjimarcou, J (2021) Strategic Marketing in Global Markets SAGE
Keegan, W J, & Green, M C (2021) Global Marketing (10 E) Pearson
Martinez, R, Kotler, P, Kibria, S (2024) Essentials of Modern Marketing (Italian E) Pearson
NEGÓCIOS INTERNACIONAIS
Deresky, H (2022) International Management: Managing Across Borders and Cultures, Text and Cases (10 E) Pearson
Collinson, S, Narula, R, Rugman, A M (2021) International Business (8 E) Pearson