Teaching Methodologies
The topics are presented in a expository manner, using clear examples and encouraging students reflection and discussion.
The students are asked to intervene in the interpretation of economic information, to reflect about case studies and solve exercises, individually and in groups, in order to consolidate, integrate and relate the concepts.
Learning Results
Objectives: Understand the basics of economics and management to be able to collect, select and interpret relevant information in the field.
Generic skills: Application of knowledge and understanding. Judgment and decision making. Communication.
Specific skills: Understand the basics of the economics. Understand and interpret the behavior of demand and supply. Understand the functioning of the economy as a whole. Analyze the environment of businesses and the main marketing options. Understand the importance of human resources in organizations and the main theories of leadership and motivation. Understand and interpret the financial statements of a company and the main financial ratios.
Program
1. Introduction to economics: Concepts, problems and basic principles of economics. Axioms, assumptions and models in economics. Microeconomics and macroeconomics.
2. Basics of microeconomics: Demand and buyer behaviour. Supply and seller behaviour. Elasticity. Market structures. Government policies.
3. Basics of macroeconomics: economic activity measurement. Consumption, Saving and Investment. Inflation. International trade. Portugal and worldwide economy.
4. Introduction to management: Organizations and management. Organizational resources. Management cycle and managers roles.
5. Basics of Marketing: basic concepts. Marketing-mix. Marketing positioning and strategy.
6. Basics of Human resource management and organizational behaviour: Motivation and leadership. Communication.
7. Basics of Finance: Financial statements and analysis.
Internship(s)
NAO