Base Knowledge
Quality Engineering, Marketing
Teaching Methodologies
Expository classes for presenting the theoretical contents. Practical classes for analyzing the evolution of projects.
Learning Results
Provide the students with the ability: (i) to set a product portfolio and design a strategy for product planning; (ii) to generate product and service concepts, select them and test them; and (iii) to search for robust solutions.
Program
1. Product portfolio development processes – organization dependency aspects
2. Processes of development of product portfolio and organizations
3. Planning of product development – timing and strategies
4. Identification of customer needs – market research tools
5. Product specifications
6. Generation of concepts
7. Selection of concepts
8. Test of concepts
9. Robust design via Taguchi Methods – Introduction to experiments design
10. Estimation of production costs
Grading Methods
- - Apresentações sumativas e discussões - 20.0%
- - Apresentação final - 20.0%
- - Relatório - 60.0%
Internship(s)
NAO
Bibliography
Malhotra, N. Pesquisa de Marketing: Uma Orientação Aplicada, 6.ª Ed., Bookman (2012)
Rosenau Jr., M.D. The PDMA Handbook of New Product Development, John Willey & Sons (1996)
Ulrich, K.T., Eppinger, S.D. Product Design and Development, 4th. Ed. McGraw-Hill (2008)
Pires, A.R. Inovação e Desenvolvimento de Novos Produtos, Edições Sílabo (1999)
Kotler, P., Keller, K. L. Administração de Marketing, 12.ª Ed., Pearson (2006)
Mitra, A. Fundamentals of Quality Control and Improvement, 3rd. Ed., Willey (2012)
Otto, K., Wood, K. Product Design – Techniques in Reverse Engineering and New Product Development, Prentice Hall (2001)
Raghavarao, D., Wiley, J.B., Chitturi, P. Choice-based Conjoint Analysis – Models and Designs, CRC Press (2011)